Search Results For: loyalty
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Social Media Used Mostly to Build Loyalty: Survey
U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on the medium as those who use it for brand awareness, customer acquisition and other core marketing purposes, according to Direct Marketing Association survey.
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The Week in Review
Headlines from the industry.
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Mobile
Retailers, Mall Group Sign on to “Walk In, Win Points” Mobile App
Four major retail brand names and the largest U.S. mall property group have agreed to become the first clients of a new location-based shopping app that gives smartphone users points for just walking through the door
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True Marketing Databases Make Sophisticated Data Mining Possible
There is a big difference between a marketing database and an operational database. A marketing database supports sophisticated data mining and an operational database does not.
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Better Marketing Through the iPad?
How can marketers use the iPad to engage with customers in new, effective ways? That’s a question occupying many marketing leaders.
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iTasti D-lite Lets Loyal Fans Shout Out on Twitter, Foursquare
Healthful frozen dessert chain Tasti D-lite has built a respectable cult following for itself in the New York market and built up that following using social media such as Facebook and Twitter
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Acquisition
Maximizing Marketing Revenue in Online Gaming
Many traditional publishers struggle with what is a necessary evolution from retail publishing to direct marketing. Business models are changing, and monetizing games suddenly requires a different skill set than it did in the past
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SCOTT “Pasa el Buen Rollo de Costa a Costa”
2010 Pro Awards Finalist; Best Multicultural/Ethnic Campaign
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Data Driven ROI
Colloquy Names Sullivan Partner
Colloquy, a loyalty education and research firm, has named Jim Sullivan a partner.
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MyCokeRewards
2010 Pro Awards Finalist; Best Loyalty Program