Search Results for: loyalty

Gap Inc. has begun offering a new private-label credit card that lets shoppers use the card to shop the company’s Gap, Banana Republic and Old Navy brands. The program improves on the existing loyalty rewards program allowing points to be earned and …

Kroger Co. is testing a combination credit-and-loyalty card in two markets, with plans to add other markets next year. The 1-2-3 Rewards MasterCard has a tiered rewards structure. Cardholders earn three points per $1 spent on Kroger’s private-label …

Frontier Airlines has started using a print-on-demand offering from Jerome Group to enhance its frequent flier card program. The new system will allow the carrier to cut down on fulfillment turnaround time for EarlyReturns, its loyalty program. The printing program allows the airline to incorporate a magnetic stripe onto the cards.

Toyota Motor Sales USA, Inc. will give away a pair of movie tickets to customers spending $20 in parts or service at participating Toyota dealerships in its Take 2 Movie Ticket Giveaway, which runs through Oct. 31. The movie ticket giveaway is the …

Neil R. Austrian has been named as the interim chairman and chief executive at Office Depot Inc., following the resignation of Bruce Nelson as chairman and chief executive officer.

THE 50+ CROWD IS GROWING FAST. By 2010 the U.S. Census Bureau says there will be 97.1 million senior citizens across the country, compared to 77.8 million

Caught in a perfect storm of junk mail downpours, tidal waves of e-mail spam and thunderheads of mass-market advertising, your customers are looking to

How to keep marketing strategies fresh and effective

WHAT’S THE sexiest word in the English language? Any marketer knows: “NEW!” But with a slew of new products hitting store shelves, it takes a savvy promoter

(Promo) In the face of a steady stream of pessimism about the prospects of bankruptcy for parent Delta Airlines, the Delta SkyMiles reward program is still flying.