Search Results for: loyalty

With the price of gasoline skyrocketing higher each week, premiums that lower the cost of filling the tank are sure to get attention. A program presented last week by CCISTech lets retailers without fuel outlets cross-market their grocery products with …

American Airlines is running an online sweeps to teach AAdvantage members about its check-in services. The Vegas Check-In Challenge will award a grand prize of 50,000 AAdvantage miles, a trip for two to Las Vegas and entry in Harrah’s separate Set for …

Nintendo wants employees at Hollywood Video to steer customers to its products this holiday season and has launched an employee rewards program to make sure it happens. Nintendo sells its line of consoles, games and accessories at Game Crazy, a retail …

Online vendor Buy.com is buying into the social networking trend — literally. The privately-held Web merchant has closed on the purchase of Metails.co

An online loyalty program has helped boost reader loyalty and satisfaction for EkstraBladet, the largest single copy newspaper in Denmark.

About 30,000 readers have opted-in to the Ekstrapanelet program, while another 16 participate in the Sportspanelet group, said Sven Michelsen, CRM manager in a session here yesterday

Isle of Capri Casinos Inc. has selected Harte-Hanks Inc. to assist with its IsleOne loyalty program. Terms of the agreement were not disclosed.

Cohorts is introducing a new Hispanic household-based segmentation product today, Hispanic Cohorts. The offering features 19 unique customer segments within the American Hispanic community, including “Isabel” (successful career women who are highly integrated into American society ) and Domingo y Sylvia (modest income grandparents who still predominantly speak Spanish and feel loyalty towards Spanish advertising and media).

Keeping customers happy is just one element of a successful loyalty campaign

Brand building, retention are major goals in pharmaceuticals

Alliance Data Systems will acquire Epsilon Data Management, Inc., a marketing, transaction, technology and analytic services firm. The total value of the transaction is approximately $300 million, and is expected to close during the fourth quarter of 2004.