Search Results For: loyalty
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2010 Pro Award Winners
Click on each campaign name to view their full description.Missed the list of 2010 Pro Award finalists? View them here.View our Judges Gallery here. VIEW THE 2010 PRO WINNERS PRESENTATION HERE Best Promotion of 2010 Goes to: Give a Day, Get a Disney …
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Email
InterContinental Hotels Gets Personal with Integrated Email Platform
InterContinental Hotels Group (IHG) wanted to be able to create highly personalized transactional emails and lifecycle messaging for each of its seven brands on the fly. What’s more, it wanted to automate the process so that customers could receive the appropriate messages in as close to real-time as possible. Now that it integrated a new email platform, it can.
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5 Trends to Watch in 2011
If 2010 led marketers farther into the digital world to wring what they could from Facebook, Twitter, wireless devices and other non-traditional promotional medias, 2011 will also deliver its own curve balls
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Engagement
Coupons.com Sees More than $1 Billion in Shopper Savings So Far in 2010
The company reported that savings from offers presented both on the Coupons.com Web site and through the Coupons.com network of digital affiliates
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Direct Marketing | Print
Short and Sweet: Quick Tips for Marketing Success
If you’ve got a few minutes, we’ve got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the
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Direct Marketing | Print
Best Practices: How to Use Color in Global Marketing
Most companies select colors based on their brand attributes and the image they want to evoke in the target market. But what if your target market is located throughout the world? Colors have strong cultural connotations that may differ widely from one place to another.
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Email
Welcome Emails: Best Practice vs. Common Practice
An email welcome program is definitely a best practice. Except for transactional emails such as order confirmations and shipping notifications, welcome emails typically have the highest open rates of any marketing emails
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Holiday Shoppers Will Be Earlier, More Social, and Ready to Buy: Survey
Some 44% of shoppers plan to do some of their holiday gift buying on the Web this year, according to a new survey from e-commerce platform MarketLive and online retail consultant The E-tailing Group
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Engagement
Groupon and eBay Partner for Incentive Promotions
Groupon, the shopping Web site that offers a daily deal from local businesses, has entered into a partnership with eBay to offer incentives to eBay loyalty members who participate in Groupon deals
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