Search Results for: loyalty

Seven cities have formed a marketing association with $750,000 in seed money from American Express, and have launched the association’s first international marketing campaign. Dubbed America’s Greatest Cities, the association brings together convention …

Is the consumer packaged goods industry taking full advantage of the Internet? No, according to Steve Warshaw, VP-business development for AC Nielsen.

For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe

Online loyalty effort increases Danish newspaper

Hawkeye FFWD hired Pizza Hut veteran Nagwa Pfingston as VP-account director handling the Pizza Hut account.   N. Pfingston               E. Ehrlich      Pfingston had been senior manager of CRM and loyalty marketing at Plano, TX-based Pizza Hut, where …

BLOCKBUSTER: has introduced its Party Card, to generate sales or reward employees. The card gets the recipient two movie rentals, two 20-oz. Coca-Cola beverages and a tub of microwave popcorn. The cards cost $11.50 each. REWARDS NETWORK INC.: a provider …

Rewards Network Inc., a provider of loyalty and rewards programs, has reported a 7.2% drop in third quarter revenue to $23.1 million from $24.9 million. The company cited a 4.2% decline in dining’s average transaction amounts despite a 1.2% increase in …

An online loyalty program has helped boost reader loyalty and satisfaction for EkstraBladet, the largest single copy newspaper in Denmark. About 30,000 readers have opted-in to the Ekstrapanelet program, while another 16 participate in the Sportspanelet …

JetBlue Airways has joined American Express’s rewards program. As part of the deal card members enrolled in the American Express Member Rewards program will be able to transfer points directly into TrueBlue, Jet Blue’s Flight Gratitude program. To …

UPromise has extended its college-savings program to include dry cleaners. The company cut a deal with marketing firm Signature Channels to let UPromise’s 5 million members earn a 3% rebate from dry-cleaning bills. Rebates are deposited in members’ …