Search Results For: loyalty
-
Acquisition
Take 7: Regal Entertainment Red Carpet Sweeps Finds Loyalists
Regal Entertainment Group has found success in replaying an annual sweepstakes that offers its loyalty members a trip to the Oscars. Each year, the promotion also entices new members to join helping the company to grow its membership to 6.7 million, the largest loyalty program in the industry.
-
Engagement
Atkins Beefs Up Giveaway Promotion with Largest Budget to Date
Atkins’ direct response campaign centers on a smartly designed free “Starter Kit” that includes three giveaways—a Quick Start Guide, a Chef Recipes booklet, and three Atkins bars—as incentives to get consumers to participate in the diet. And if early returns are any indication, things are looking good. Some 8,000 to 10,000 orders for the kits are being placed daily.
-
Data Driven ROI
The Goldilocks Rules of Data-Driven Targeting: Getting it Just Right
Goldilocks’ experiences—particularly with too hot/too cold and too big/too small—are meaningful when it comes to using information in marketing. Given the nuances of data-driven targeting, the pressure is on all of us marketers to get it just right.
-
Engagement
Cottonelle Asks Consumers to “Switch” to Its Brand
Cottonelle Ultra is layering on a major campaign to one that helped increase 2010 fourth quarter sales.
-
Marketing to Kids While Partnering with Parents
Marketers all know about “pester power” and the increasing influence kids have over family purchase decisions in almost every category. To the tune of $500 billion dollars, according to statistics. So what else is new? Plenty.
-
Direct Marketing | Print
Direct Mail Scratch Cards Promote Daily Deal Website
Online daily deal website Bare Deal (http://www.baredeal.com) is using good old fashioned direct mail to attract users to take advantage of offers from Chicago-area businesses.
-
Mobile
Mobile Check-ins and Why Direct Marketers Will Love Them
This may have been the shopping holiday of the check-in, at least from a growth perspective. Data from Foursquare indicates that of the top 10 retail brands
-
Email
Having His Say: You’re Doing Email Wrong
Who is out there recommending that businesses such as The Teaching Company, Borders,and Barnes & Noble email buyers and club members every day? Is someone really suggesting that this is an acceptable way to treat their customers?
-
-
2010 IMA Award Winners
View the current IMA Awards site here. Best In Show: Wisk-It AGENCY: TracyLocke CLIENT: Sun Products Corp. Wisk laundry detergent, which has been helping people clean piles of dirty laundry for years, debuted a Facebook application to help people scrub …