Search Results For: loyalty

Thanks to a joint effort from the Price Chopper supermarket chain and Dole Food Co., mobile devices are spurring consumers to eat more salad.

The effort marks the union of two independent marketing pushes at Price Chopper. In September 2010, Dole was planning a mail campaign aimed at active and lapsed members of the chain’s loyalty program. The effort was geared toward boosting enrollment in the Dole Salad Mobile Club. At the same time, direct marketing firm PJ Green had approached Price Chopper with the idea of testing QR codes within its marketing. When scanned by a mobile phone, QR codes serve online content to the phone’s screen.

Today more than ever, its important to understand the best possible way to get the most out of the lists you are selecting for your direct mail campaigns.

A study of email contact with loyal customers highlights trends to help marketers perfect these communications based on how these customers behave and engage with companies to which they are loyal. That is ever more important today as consumer loyalty wanes in the wake of the struggling economy and the lure at shelf of price promotions.

Toilet training is notoriously tough– as difficult for the parents as it is for the kids, or at least so most parents would claim. For the last two years Kimberly-Clark’s Pull-Ups training pants brand has offered help in defusing some of the drama

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Toilet tissue is not something people tend to spend a lot of time thinking about. Many shoppers just grab a familiar-looking package off the shelf and toss it in their carts, and because price promotions are so common, there is not a lot of brand loyalty. Cottonelle senior brand manager John Stanwood talks to PROMO about the $9 billion product category and why it’s so challenging for marketers.

A new survey from the Association of National Advertisers, along with the MMA, found that nearly nine in 10 marketers will pursue mobile marketing this year.

If we think back to some of the endearing trends of the internet age, one that has come and gone and perhaps come again says content is king. When someone asks for advice when starting an online site, that’s what most…

Capitalizing on the popularity of mobile check-ins on Foursquare, Gowalla, Twitter and Facebook Places, InterContinental Hotels Group has launched a pilot program with a platform