Search Results for: loyalty
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Agencies
TripRewards Has Its Cake and Eats It Too
William “The Refrigerator” Perry sacked many quarterbacks during his NFL playing career, but he had a hard time tackling a five-pound birthday cake yesterday. The 300-plus pound Fridge, who got his nickname in college because he is built like a …
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Agencies
Majority of Americans Refer Friends to Favorite Loyalty Programs
Word of mouth has typically been a brand’s best friend. And it’s no different when it comes to loyalty programs. In fact, 82% of Americans participating in customer loyalty programs have actively referred friends and family to their favorite programs, …
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Agencies
GGP Brings Club Noggin to 85 Malls
General Growth Properties will expand its Club Noggin preschool kids program to 85 malls by August. Club Noggin takes its name from Nickelodeon Networks’ commercial-free cable network for preschoolers. Kids meet once or twice a month for 75 minutes of …
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Agencies
P&I Postscripts
INTERCONTINENTAL HOTELS GROUP: has added a new feature to its customer loyalty program, allowing U.S. members to redeem points toward stays at more than 500,000 hotels worldwide, regardless of the brand affiliation. No blackout dates or capacity …
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Visa Drops Triple Crown in Favor of Kentucky Derby
After a 10-year run as the title sponsor of horse racing’s most prestigious event, the Triple Crown, Visa USA plans to put that deal to pasture and focus on one major race. Visa has entered into a five-year partnership with Churchill Downs Inc. to be …
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News Briefs
ALLSTATE: signed a multi-year deal to be the official insurance sponsor of NASCAR, and will become the first title sponsor of the Aug. 7 Brickyard 400, held annually at Indianapolis Motor Speedway. The sponsorship includes the auto, home and life …
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Harrah’s Ups the Ante
Limo rides, gourmet food, lots of bling bling: They’re all part of the high-roller persona. The challenge for casinos is finding the right enticements
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Agencies
Office Depot’s Multichannel Challenge
You can’t win today’s race with yesterday’s car. Formula One racing great Emerson Fittipaldi said it, and Monica Luechtefeld, executive vice president
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Agencies
Start a Dialogue
Here’s a true story: A national retailer tested a multicity loyalty program aimed at some of its most valuable customers. For hitting specific spending
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Agencies
TripRewards Lets Members Swap Between Loyalty Programs
To boost the value of its loyalty program, the Cendant Hotel Group has expanded its TripRewards system under a partnership with Points.com to let members exchange points and miles between disparate loyalty programs. Under the new program, TripRewards …
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