Search Results For: loyalty
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Social
Chicken of the Sea Uses Social Mermaid to Revitalize the Brand
The effort involves online video, twitter, Facebook and even a branded casual game.
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Data & Analytics
Unified Databases, E-mail Hygiene Pay Out For Eldorado Resorts
At Eldorado Resorts, databases talk to each other before talking to guests. These conversations keep members of its loyalty program from being bombarded with too many solicitations—or, even worse, with inappropriate messages.
This quantity control effort is relatively new. Up through the summer of 2010, Eldorado’s various business departments, including its restaurants, casinos, showrooms, concert venues and hotels, maintained unlinked databases. Because of this, individual properties—like the Eldorado and Silver Legacy Casinos in Nevada, and an Eldorado in Shreveport—didn’t have a complete view of the value of their customers.
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Acquisition
Waking the Sleeping Beauty: Chivas
Chivas Regal has begun an integrated campaign to attract young men with a relatable theme that dates back to the day in 1801 when James and John Chivas laid down the first casks of the fine Scotch whiskey: brotherhood.
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Email
Chivas Promotes Male Bonding, E-mail Collection Through Mobile Program
A new mobile program is boosting brotherhood, scotch consumption and the e-mail database at Chivas Regal.
It’s also serving to rejuvenate the spirits brand by promoting it to a younger audience, according to Laurent Cutier, senior brand manager for Chivas Regal at Pernod Ricard USA.
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Engagement
Marketing at Retail: Experts Talk Challenges
Challenges at retail continue to mount as shoppers grapple with rising food and gas prices. Today’s shopper looks very different than yesterday’s shopper. To find out how marketers are handling the changes, we checked in with a few top retail experts.
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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Acquisition
Offering 300,000 Prize Miles Tips Players to Other AA Services
The month-long promotion American Airlines is running for its loyalty members may just make those members forget the frustrations they encounter when trying to redeem those miles … at least for a bit. The sweeps, which began May 3, marks American’s largest promotion to date and with the price of airline tickets rising by the day, the thought of possibly winning 300,000 miles is pretty enticing.
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Mobile
Mobile Effort Feeds Separate Database for K&G Fashion Superstore
Here’s a sign of the times: K&G Fashion Superstore’s loyalty program has captured physical and e-mail addresses since 2007. But when the retailer implemented a new point-of-sale system in 2010, its marketing executives knew mobile had to be priority.
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Quick Tips: Why You Should Consider Affiliate Marketing
Affiliate marketing can be an effective way for brand marketers to reach new customers and generate leads.