Search Results for: loyalty
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Agencies
Postscripts
INTERCONTINENTAL HOTELS GROUP: is offering members of its customer loyalty program, Priority Club Rewards, the chance to redeem their points for stays at any hotel, including competitor locations, via American Express-branded prepaid lodging cards. The …
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Agencies
Grocers’ Use of E-Mail Growing: Survey
Most grocers with frequent-shopper programs use e-mail to communicate with members, according to a survey of 66 supermarket chains by Retail Systems Consulting. The retail marketing consultancy found that 53% of grocers let shoppers register for loyalty …
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Hotel Chain Uses Data to Pamper Its Guests
What more can a hotel chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations?
Ask Fairmont Hotels & Resorts. It offers a higher level of personalized service through its Fairmont President’s Club.
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Agencies
Case History: Hotel Chain Uses Data To Pamper Its Guests
What more can a hotel chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations? Ask Fairmont Hotels & Resorts. It offers a higher level of personalized service through its Fairmont President’s Club.
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Agencies
Letters to the Editor
Re: What is CRM? Some Definitions (The CRM Loop, July 28, 2005). Let’s put it this way: I have been involved in “CRM” technology and services long before CRM became the big hit. It’s really so simple but everyone makes it so complicated.
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ABC, Proteus Launch Online Store For Cell Phone Content
Can’t get enough of daytime TV or your favorite ABC show? Scenes or music from popular soap operates and primetime TV are just a flip of a phone away under a new deal between ABC Television Network and Proteus, a mobile content provider. This month, the …
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Agencies
EBay Discontinues Loyalty Program
Online auctioneer eBay has decided to discontinue its Anything Points loyalty program for U.S. consumers, but will keep the program alive in Canada. The program launched in May 2003. Calls to eBay were not returned, but a message on eBay’s Anything …
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Agencies
Cingular Building Loyalty Program Through Free Concert Tour
Cingular is trying to build participation in its loyalty program through a concert tour held exclusively at Simon Malls. Only Cingular customers and their friends are allowed to attend the Cingular Sounds Live concerts for free, which began July 29 in …
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Agencies
Play Ball: New Loyalty Program Targets Major League Baseball Fans
A new customer loyalty company, Sports Loyalty Systems, has launched to design, operate and market programs for Major League Baseball franchises. The program allows fans to earn points both in and outside ballparks that can be redeemed for game tickets …
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Agencies
Chevron and Texaco Open Up Business Gift Card to Consumers
Chevron’s Credit Card Enterprises has launched its Chevron and Texaco Consumer Gift Card Program at retail locations across the country. The re-loadable electronic gift cards, designed to build customer loyalty and offer a convenient payment method, …
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