Search Results for: loyalty

At a recent database marketing conference, several exhibits featured automatic or semi-automatic data mining systems. Each vendor claimed his or her particular approach provided the user with a multitude of algorithms to deploy to aid and abet the analysis outcome.

Two direct response fundraising industry leaders have teamed up to help nonprofit organizations minimize expenses and raise more money from their donor databases.

A financial services company intituted a cash incentive program to boost its bottom line. The staff consistently earned the extra cash but soon reached

2005 PRO Awards finalists Brands played hard this year on the street, online, on film. Pop cans became cell phones; TV tie-ins launched burgers and roadsters.

THOSE WHO FOLLOW MEDIA SPENDING PATTERNS MAY BE in for a surprise. Four years after the dot-com bust, DMers are creating a mini-boom, according to Direct’s

It is being called “America’s Tsunami,” and just as they were in January, brand manufacturers and retailers are faced with a conundrum in the midst of a crisis: how to tread the line between providing aid to the victims of a natural disaster— enhancing …

The back-to-school burst of shoppers has many brand marketers flocking to the call. Chase, for example, is rewarding United Mileage Plus Visa cardholders with additional miles for back to school purchases, including tuition payments at colleges and …

To encourage healthy snacking, Sorrento Lactalis, Inc., maker of Sorrento and Precious Cheeses, has rolled out a sweepstakes across nearly 1,000 grocery stores nationwide. Sorrento’s “Smart Snack on Wheels” promotion will give away a 26-inch High Timber …

An association representing Burger King franchisees last week filed a lawsuit against rival McDonald’s Corp. seeking damages upwards of $500 million for unfair competition from McDonald’s Monopoly games and other promotions. The lawsuit, filed Aug. 18 …

Burger King Corp. will soon roll out new stored value cards that will offer customers new payment and gift-giving via the QSR. The Have It Your Way Cards, which will launch in the U.S. and Canada, will hold amounts ranging from $5 to $100. Customers can …