Search Results For: loyalty
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Engagement
Soap.com to Loyal Customers: You Decide the Discounts
Soap.com, the online seller of personal care, household and vitamin products, has decided to let registered users pick which items they want to receive instant discounts on
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Data Driven ROI
Life-Cycle Analytics May Change Acquisition Thinking: Forrester
Marketers who focus their analytics efforts on prospecting are falling into a trap, argues Forrester Research’s Srividya Sridharan. They place too much emphasis on channel-focused metrics, while giving short shrift to retention and long-term value measurements.
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PARAMAX ANNOUNCES ENHANCEMENT OF THE AWARDS MARKETPLACE
Red Bank, NJ – July 26, 2011- Paramax, a leader in the incentive technology industry, announced today that The Awards Marketplace has expanded its staff and award offerings to serve the evolving needs of the incentive industry. The Awards Marketplace functions as the…
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Direct Marketing | Print
DM Employers Seek Analytic Skills, Cross-Discipline Knowledge
Marketing departments are hiring, at least as of mid-summer. Most-desired candidates include those who bring analytic skills to a variety of marketing functions, followed by those who understand the integrated nature of marketing.
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Engagement
Mobilizing Mobile Shoppers: A Strategy Beyond Coupons
For retailers, mobile technology is providing new strategic opportunities to overcome problems associated with traditional loyalty programs – but there’s more to mobile loyalty than offering coupons
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Mobile
The Top 5 Mobile Web Mistakes – And How to Avoid them
The mobile web holds tremendous potential as a channel for building customer relationships, loyalty and revenues, but there are several common mistakes companies make on the road to mobile web success
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Direct Marketing | Print
Broker Roundtable: Daily Deal Sites and Email List Prices
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What effect is the continuing popularity of daily deal sites likely to have on e-mail list prices?
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Crack the Case
Best Incentive Campaign Agency: OgilvyCampaign: Crack the CaseClient: Intercontinental Hotels Group In February, Intercontinental Hotels Group wanted to attract Hilton Hotel members who were upset with the recent devaluation of their points and increase …
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Slurpee Battle of the Bands
7-Eleven wanted to do something that would get fans to remember Slurpee long after their liquid drink was gone
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Engagement
Adding a One-of-a-Kind Offer to Impress Loyalists
Chase Card Services and British Airways are adding some layers to their loyalty program to keep pace with card members expectations.