Search Results For: loyalty
-
Irving Does Promotions Like it’s 1999
I saw this sign on a gas pump last Tuesday while I was driving to Boston for the Shop.org Annual Summit. And it made me feel 10 years younger. Even if Irving is piloting its rewards program, it shouldn’t be so 20th-century user-friendly (oxymoron) …
-
Direct Marketing | Print
Budget Watch: Experts Share Where Marketers Should Put Their Dollars in 2012
Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending:
-
Too Big to Fail or Too Big to Succeed Part 2
Last week we found ourselves comparing two unlikely companies, Yahoo and Groupon, not so much for any inherent similarities, so much as timing brought them together in the news. Yahoo fired it’s chief executive and finds itself potentially…
-
Engagement
Churn Takes Almost Half of CPG Brands’ Most Loyal Buyers: Study
A study of shopper behavior by Catalina Marketing finds that the average CPG brand saw 46% of its most loyal shoppers fall away in the last year
-
Email
Poster Revolution Makes Back to School Push
New dorm rooms to decorate means busy times—and a heavy email promotional push—for Poster Revolution.
-
Acquisition
Sweeps Trends to Watch
Trends in sweepstake marketing include, threshold prizing, reward social behaviors and gamification.
-
Data Driven ROI
Idea to Steal: Consider Doubling Discounts
Say in the past you gave loyalty club members a dollar-off discount coupon. Instead, why not offer a 50-cent coupon plus double loyalty currency points?
-
Data Driven ROI
Family Dollar Invests in Mobile and Social
The increased information accessible through mobile devices flows both ways, and that has created some new challenges for retailers.
-
Data Driven ROI
Made-to-Order Marketing
One-to-one marketing is no longer a buzz phrase. It’s been part of the marketing discussion for so long that it’s become an accepted philosophy
-
Take the Time to Analyze Online-to-Offline Coupon Promotions
Marketers increasingly want to use promotions to generate actionable data to guide their decisions about the how, when and where to market to consumers via digital media