Search Results for: loyalty
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Agencies
EBay Discontinues Loyalty Program
Online auctioneer eBay has decided to discontinue its Anything Points loyalty program for U.S. consumers, but will keep the program alive in Canada. The program launched in May 2003. Calls to eBay were not returned, but a message on eBay’s Anything …
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Agencies
Cingular Building Loyalty Program Through Free Concert Tour
Cingular is trying to build participation in its loyalty program through a concert tour held exclusively at Simon Malls. Only Cingular customers and their friends are allowed to attend the Cingular Sounds Live concerts for free, which began July 29 in …
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Agencies
Play Ball: New Loyalty Program Targets Major League Baseball Fans
A new customer loyalty company, Sports Loyalty Systems, has launched to design, operate and market programs for Major League Baseball franchises. The program allows fans to earn points both in and outside ballparks that can be redeemed for game tickets …
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Agencies
Chevron and Texaco Open Up Business Gift Card to Consumers
Chevron’s Credit Card Enterprises has launched its Chevron and Texaco Consumer Gift Card Program at retail locations across the country. The re-loadable electronic gift cards, designed to build customer loyalty and offer a convenient payment method, …
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Agencies
P&I Postscripts
MCDONALD’S CORP.: will offer a special incentive this month to encourage trial of its new chicken menu offerings. From Aug. 11 to 14. The QSR will hand out Premium Chicken Sandwich menus featuring coupons for a free medium drink and a medium fry with …
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Agencies
Frontier Airlines Launches New Online Reward Programs
Frequent flier reward programs has taken on a whole new meaning for Frontier Airlines, which has rolled out a new program that lets customers use their miles to shop and bid on items from an online auction. The More Store, an online miles shopping site, …
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Federated to Put Macy’s Name on 330 Stores
Federated Department Stores will rename about 330 stores as Macy’s when it completes its merger with The May Department Stores Co. Ten regional names will disappear in fall 2006 when Federated converts the May-owned chains: Famous-Barr, Filene’s, …
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Agencies
Safeway Rallies 40 CPGs for School Fundraiser
Safeway taps its Safeway Club Card loyalty program to raise as much as $10 million for local schools. The 10% Back to Schools effort involves 40 packaged goods companies who will donate 10% of sales on 1,700 participating brands bought by Safeway Club …
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Agencies
Gas Discounts Rile Competitors
A California judge has ordered one Safeway store in Hollister, CA, to stop selling gasoline below cost in response to a year-old suit from a local competitor. The suit, filed in May 2004 by Dassel’s Petroleum, Inc., contends that Safeway’s …
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Mail Stream: A Report on Incoming Direct Mail
Horchow Offers “Retreat” You may go for a few weeks in the summer or a few hours every Sunday afternoon,” reads the dreamy-eyed copy inside the new Horchow Retreat catalog, which mailed with two different covers illustrating two distinct …