Search Results For: loyalty
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For Advertisers
Information for Advertisers on how to contact Sales staff at Chief Marketer Magazine.
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Engagement
Rethinking Rebates Over Price Cuts
Rebates are the most effective way to drive sales without resorting to permanent price reductions.
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Data Driven ROI
Marketers Fall Down In Making Case For Gathering Personal Information: Study
Can’t fool consumers. They know—or they think they know—that when marketers gather their personal information, the company benefits. But consumers are less sure of the benefits they themselves accrue when giving up their information. And a majority of them are concerned about the amount of information held by others, according to a new survey from LoyaltyOne.
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Acquisition
Contests/Sweeps: Fun ideas for engaging your customers and prospects through play
Download the latest Contest/Sweepstakes tip sheet from Chief Marketer
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Direct Marketing | Print
Winn-Dixie’s Reward Lures Loyal Shoppers with Fuel Perks
Winn-Dixie has found itself a niche in Fuel Perks that has increased store trips and basket ring while at the same time earning it thousands of new customers.
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Engagement
The Four Tiers of Loyalty: Where Do Your Customers Fit In?
Many companies continue to simply think of loyalty as a customer’s repeated purchase of a product or service. When marketers look deeper, they’ll find distinctly different types of loyalty.
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Data & Analytics
Multichannel Attribution Helps Determine Which Mediums Influence Sales
Attributing a sale to the last customer touch can result in skewed channel effectiveness calculations. Paradysz’s Rob Stagno offers thoughts on the complexity of multichannel attribution.
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Engagement
Facebook and CPG—Budgets, ROI and What’s Working: Study
A new national study from the Shopper Technology Institute has enlightened us on retailer’s use of social media.
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Engagement
To Promote Health, Loyalty, Brands Go Back to School
Many brands are helping schools improve wellness programs while capitalizing on schools as allies and venues for communicating their product messages.
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Acquisition
A Trip to the Galapagos for Hilton Loyalists
Hilton is running a contest with National Geographic Magazine encouraging its loyalty members to shoot photographs of places where they travel and spend time for a chance to go to one of the most spectacular settings in the world: The Galapagos Islands.