Search Results for: loyalty

  • Harrah’s Loyalty Club Usage up by 12.9%

    Harrah’s Entertainment saw its second-quarter profit grow 17%, and attributed it in part to increased gambling activity by members of its loyalty club. Gaming by Total Rewards members increased 12.9% from the year-ago quarter. The casino giant …

    Tagged in:
  • Eight-five Percent of Credit Cards to Carry Rewards by 2009: Research

    Fully 85% of credit cards will carry rewards by 2009, up from 63% of cards today, according to Packaged Facts research. That’s up from 25% of cards in 2003 and only 10% in 1999. Packaged Facts estimates there will be 849 million rewards-based credit …

    Tagged in:
  • Southwest Airlines Lengthens Rapid Rewards Redemption Policy

    Southwest Airlines has extended the time members of its frequent flyer program, Rapid Rewards, can earn credits toward free air travel, giving consumers an additional 12 months to rack up awards. The airline is now giving members 24 months to collect …

    Tagged in:
  • Postscripts

    INTERCONTINENTAL HOTELS GROUP: is offering members of its customer loyalty program, Priority Club Rewards, the chance to redeem their points for stays at any hotel, including competitor locations, via American Express-branded prepaid lodging cards. The …

    Tagged in:
  • Grocers’ Use of E-Mail Growing: Survey

    Most grocers with frequent-shopper programs use e-mail to communicate with members, according to a survey of 66 supermarket chains by Retail Systems Consulting. The retail marketing consultancy found that 53% of grocers let shoppers register for loyalty …

    Tagged in:
  • Hotel Chain Uses Data to Pamper Its Guests

    What more can a hotel chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations?

    Ask Fairmont Hotels & Resorts. It offers a higher level of personalized service through its Fairmont President’s Club.

  • Case History: Hotel Chain Uses Data To Pamper Its Guests

    What more can a hotel chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations? Ask Fairmont Hotels & Resorts. It offers a higher level of personalized service through its Fairmont President’s Club.

    Tagged in:
  • Letters to the Editor

    Re: What is CRM? Some Definitions (The CRM Loop, July 28, 2005). Let’s put it this way: I have been involved in “CRM” technology and services long before CRM became the big hit. It’s really so simple but everyone makes it so complicated.

  • ABC, Proteus Launch Online Store For Cell Phone Content

    Can’t get enough of daytime TV or your favorite ABC show? Scenes or music from popular soap operates and primetime TV are just a flip of a phone away under a new deal between ABC Television Network and Proteus, a mobile content provider. This month, the …

  • EBay Discontinues Loyalty Program

    Online auctioneer eBay has decided to discontinue its Anything Points loyalty program for U.S. consumers, but will keep the program alive in Canada. The program launched in May 2003. Calls to eBay were not returned, but a message on eBay’s Anything …

    Tagged in: