Search Results for: loyalty
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Agencies
Harrah’s Loyalty Club Usage up by 12.9%
Harrah’s Entertainment saw its second-quarter profit grow 17%, and attributed it in part to increased gambling activity by members of its loyalty club. Gaming by Total Rewards members increased 12.9% from the year-ago quarter. The casino giant …
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Agencies
Eight-five Percent of Credit Cards to Carry Rewards by 2009: Research
Fully 85% of credit cards will carry rewards by 2009, up from 63% of cards today, according to Packaged Facts research. That’s up from 25% of cards in 2003 and only 10% in 1999. Packaged Facts estimates there will be 849 million rewards-based credit …
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Agencies
Southwest Airlines Lengthens Rapid Rewards Redemption Policy
Southwest Airlines has extended the time members of its frequent flyer program, Rapid Rewards, can earn credits toward free air travel, giving consumers an additional 12 months to rack up awards. The airline is now giving members 24 months to collect …
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Agencies
Postscripts
INTERCONTINENTAL HOTELS GROUP: is offering members of its customer loyalty program, Priority Club Rewards, the chance to redeem their points for stays at any hotel, including competitor locations, via American Express-branded prepaid lodging cards. The …
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Agencies
Grocers’ Use of E-Mail Growing: Survey
Most grocers with frequent-shopper programs use e-mail to communicate with members, according to a survey of 66 supermarket chains by Retail Systems Consulting. The retail marketing consultancy found that 53% of grocers let shoppers register for loyalty …
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Hotel Chain Uses Data to Pamper Its Guests
What more can a hotel chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations?
Ask Fairmont Hotels & Resorts. It offers a higher level of personalized service through its Fairmont President’s Club.
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Agencies
Case History: Hotel Chain Uses Data To Pamper Its Guests
What more can a hotel chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations? Ask Fairmont Hotels & Resorts. It offers a higher level of personalized service through its Fairmont President’s Club.
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Agencies
Letters to the Editor
Re: What is CRM? Some Definitions (The CRM Loop, July 28, 2005). Let’s put it this way: I have been involved in “CRM” technology and services long before CRM became the big hit. It’s really so simple but everyone makes it so complicated.
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ABC, Proteus Launch Online Store For Cell Phone Content
Can’t get enough of daytime TV or your favorite ABC show? Scenes or music from popular soap operates and primetime TV are just a flip of a phone away under a new deal between ABC Television Network and Proteus, a mobile content provider. This month, the …
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Agencies
EBay Discontinues Loyalty Program
Online auctioneer eBay has decided to discontinue its Anything Points loyalty program for U.S. consumers, but will keep the program alive in Canada. The program launched in May 2003. Calls to eBay were not returned, but a message on eBay’s Anything …
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