Search Results for: loyalty

Cendant Hotel Group has appointed Kevin Rupert as VP-marketing and strategy for Wyndham Worldwide. His position was effective Nov. 29. In his new role, Rupert is responsible for developing strategies for the hotel chain, running its loyalty marketing …

Only 18% of online buyers drive almost half (46%) of the spending, according to a report by Nielsen//NetRatings.

Carlson Marketing has named several new executives, and revamped its focus and organizational structure.

WHEN THE GOING GETS TOUGH, tough marketers create opportunities to shine. Faced with natural disasters (tsunamis, hurricanes and earthquakes), a wobbly

Once the stepchild of brand retailing, in a world of high-RPM consumers, convenience stores may become the next darling of channel marketing. Credit for

CAR MAKERS REVVED sales online, on-air, On-Star (with GM’s Hot Button) and out in the wild blue yonder (with Jeep’s geo-caching). CNN served shakes to

For the first time in The Globes’ six-year history, a U.S. campaign took the Globe Awards Grand Prix. Arc Worldwide and Leo Burnett took the prize in

WORLD TRAVELERS will go a long way for a good resort. But when it comes to marketing themselves effectively online through either ads or customer relations,

The Internet wasn’t even dreamed of nor were computers when a group of 38 resorts got together in 1928 to form The Luxury Hotels of Europe and Egypt.

After years of scarfing up the lion’s share of direct marketing budgets, retention has taken a back seat to prospecting, according to Direct magazine’s latest readers’ survey.