Search Results for: loyalty

  • George Wiedemann Joins Harte-Hanks

    George S. Wiedemann has been appointed to the newly created position of managing director for direct marketing at Harte-Hanks Inc. Wiedemann was formerly president and CEO of the loyalty marketing firm Rewards Network; president and CEO of the e-mail marketing firm Responsys; and chairman and CEO of Grey Direct.

  • Arthur Blank Offers Multi-Function Cards

    Card marketing solutions provider Arthur Blank & Co. introduced a new multi-function card on Friday, combining joint marketing programs with multi-application promotional campaigns.

  • Agencies

    Epsilon, Bigfoot Team Up in E-Mail CRM Wars

    Loyalty marketing firm Alliance Data Systems Corp.’s Epsilon unit has acquired e-mail service provider Bigfoot for $120 million.

  • Agencies

    Get Some Perspective on Analytic Software

    At a recent database marketing conference, several exhibits featured automatic or semi-automatic data mining systems. Each vendor claimed his or her particular approach provided the user with a multitude of algorithms to deploy to aid and abet the analysis outcome.

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  • Fundraising Firms Join Forces

    Two direct response fundraising industry leaders have teamed up to help nonprofit organizations minimize expenses and raise more money from their donor databases.

  • Motivating the Masses

    A financial services company intituted a cash incentive program to boost its bottom line. The staff consistently earned the extra cash but soon reached

  • In Praise of Promotion

    2005 PRO Awards finalists Brands played hard this year on the street, online, on film. Pop cans became cell phones; TV tie-ins launched burgers and roadsters.

  • Agencies

    Dot-com Boom

    THOSE WHO FOLLOW MEDIA SPENDING PATTERNS MAY BE in for a surprise. Four years after the dot-com bust, DMers are creating a mini-boom, according to Direct’s

  • Retailers, Brands Tread Carefully to Provide Relief in Gulf Region

    It is being called “America’s Tsunami,” and just as they were in January, brand manufacturers and retailers are faced with a conundrum in the midst of a crisis: how to tread the line between providing aid to the victims of a natural disaster— enhancing …

  • Agencies

    Rewards Roll Out For Back-To-School Shoppers

    The back-to-school burst of shoppers has many brand marketers flocking to the call. Chase, for example, is rewarding United Mileage Plus Visa cardholders with additional miles for back to school purchases, including tuition payments at colleges and …

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