Search Results For: loyalty
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Data & Analytics
Customer Loyalty: The Gift That Keeps on Giving
Loyalty efforts traditionally provide rich amounts of data on a member’s transactions. Transaction data, however, only reveals what a loyalty program member is currently buying. Transaction data rarely provides insight on what else the member could be buying, the reasons behind the purchase or what differentiates this customer from others.
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Email
Tips for Avoiding ISP Filters and Getting Your Email Read
Some big changes have taken place over the last year in how ISPs process and deliver email. Filtering that used to focus on spam complaints and unsubscribes is now looking at metrics like messages that are deleted without being read, the percentage of messages received from a sender that are opened, and messages replied to.
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Engagement
NASCAR’s VP Partnership Marketing: If You’re in the Race, You Better Keep Pace
Norris Scott, the vice president of partnership marketing for NASCAR, talks about attendance, marketing, as well as the new sponsor expectations and how NASCAR is responding.
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Data & Analytics
Mobile, Social Data Transforming Marketing for the Holidays—And Beyond
Almost every CMO went into Black Friday and CyberMonday with one thought in mind: shoppers are more price-sensitive than ever before. But what actually happened on Black Friday and CyberMonday radically shifted the conversation. Consumers spent like mad—online and on mobile devices.
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Data Driven ROI
Retail/CPG Brands Market Beyond Store Walls
At one time, the terms most frequently heard when instore marketers convened were most likely shelf talkers and But two October conferences in Chicago
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What We All Learned from the A&P
three core beliefs. We rooted for the Dodgers against the Yankees (then waited for the Mets and rooted for them); we voted the straight Democratic ticket; and we shopped at the A&P
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Engagement
The Top 10 Promotions to Attract Holiday Shoppers
The Top 10 holiday specials shoppers are taking advantage of.
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2011 IMA Award Winners
View the 2011 IMA Awards winners here
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Digital
The Missed Opportunity of Branded “How To” Video Marketing
Years ago, I managed search campaigns for a tax software client. The volume of queries for informational keywords such as “tax advice” and “tax info” were off the charts, but we could never justify buying ads on this traffic because it was considered …
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Digital
Break The Retail Planning Cycle By Connecting with Shopper Rhythms
Break The Retail Planning Cycle By Connecting with Shopper Rhythms