Search Results for: loyalty
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Agencies
Rock Solid
WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home’s design on a blueprint, consulting along the way with the
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Nurun to Acquire China Interactive
Nurun Inc., a Canadian online marketing services firm, has signed a letter of intent to acquire China Interactive.
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Agencies
CompUSA’s Anderson On Its New Loyalty Progam for Small Businesses
Last week, CompUSA unveiled its new loyalty program for small-business and home offices. The program, CompUSA Network for Business, charges a one-time fee of $30, then lets members earn ConnectPoints (to redeem on high-tech goodies) and gives a slate of …
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Agencies
Vesdia Sells BabyMint
Coalition loyalty firm Vesdia Corp. is selling its flagship program, BabyMint to Collegiate Funding Services, but Vesdia will continue to run the program. Vesdia will administer BabyMint for CFS the same way it handles branded loyalty programs for other …
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Agencies
Grocer Plans In-Store Telemarketing
(Direct Newsline)—Broadway Marketplace, an upscale grocer based in Cambridge, MA, launched an in-store loyalty and rewards marketing program on Sept. 26 targeting its customers’ cell phones. Instead of using membership cards for tracking purposes, …
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Agencies
AmEx Bows Second City-Branded Credit Card
American Express has rolled out its second city-branded credit card and loyalty program under its IN CARD program targeting Chicago-area residents. And plans for a third city card will soon be underway. The IN: CHICAGO Card, which launched Sept. 19, …
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Agencies
Bally Total Fitness, Dairy Queen Star in The Apprentice
Bally Total Fitness is giving consumers some additional incentives to try out its health clubs: a free class and a T-shirt. The health club became the first brand featured in the fourth season of NBC’s The Apprentice under a branded …
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Brands Find New Life on eBay
Marketers searching for a new method to generate buzz about their wares are flocking to the one place that guarantees a captive audience and sells it all— More and more brands are turning to the world’s online marketplace to promote their products and …
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Agencies
CompUSA’s new loyalty program engages SO/HO customers
Dallas retailer CompUSA has launched CompUSA Network for Business, a loyalty program for the SO/HO market. It awards points at a rate of 13 for every dollar spent.
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CompUSA Woos Small-Business Owners
Tech retailer CompUSA this week launches a loyalty program for small-business owners with a national sweepstakes. The program, called CompUSA Network for Business, targets small-business and home offices— $70 billion a year segment. CompUSA is testing a …