Search Results For: loyalty
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Data & Analytics
Use Email To Give Your Social Content Traction: 4 Tips
What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?
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New e-Miles Members Now Have Gift Card Reward Options
New York City, NY (January 31, 2012) — e-Miles®, a unique advertising channel that engages customers with relevant advertiser messages, today announced that new members can choose to redeem the e-Miles currency they earn for watching, reading and responding to targeted advertising for Amazon.com Gift…
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Digital
Coke Capitalizes on Second Screen Media, Polar Bears for Super Bowl
In the continual search to find new ways to connect with digital consumers, Coca-Cola has outfitted its iconic polar bears with the same technologies that Super Bowl XLVI fans across the country will be using to view the game and socialize with friends.
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Mobile
Watch TV, Get Rewards
A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV shows
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Acquisition
Data Mining Helps Oberweis Dairy Boost Retention
Data analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently
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Direct Marketing | Print
Volume, Storage Top Database Concerns in 2012: Winterberry Group
Marketers are asking legacy systems to store an ever-widening expanse of behavioral data, such as clickstream activity, intent data (opt-ins, registrations and referrals), and Web analytic information
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Walgreens Takes to the Tweets to Tell Its Side of Prescription Flap
As can be seen from Erik Hauser
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Direct Marketing | Print
10 Tips for Successful Crosschannel Marketing
Successful crosschannel marketers recognize that the pot of gold at the end of the rainbow really depends on leveraging the strengths of all channels. Here’s a few tips for 2012
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Digital
Betty Crocker Hits Sweet Spot with How-to Cake Videos
Rather than reaching for a clever, entertaining video premise that had lots of virality but no staying power, General Foods’ Betty Crockret brand looked at what people really wanted from their product online. They found the answer in kids’ birthday suggestions and now dominate the cake demo space.
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2012 December’s Greatest Hits
With all the holiday parties and New Year’s celebrations behind us, it’s a good time to catch up on the Top 10 stories you may have missed from Promo in December.