Search Results For: loyalty
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Engagement
E-gift Cards Offer Marketers More Sales, and Customer Service Opportunities
Six tips to improve your gift card marketing efforts and three new uses for the cards.
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Data & Analytics
Groupon Offers Loyalists Access to Exclusive Deals
Groupon is testing special VIP deals to its most loyal users, a fee-based service suggested by some of its very own 33 million active members.
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Data & Analytics
Real-Time Customer Feedback is the New Focus Group
Observing customers and monitoring their feedback can offer important insight into their desires and consumption patterns.
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Mobile
Citi Targets Tablet Banking App to Kindle Fire
Marketers not willing to write off the Android tablet audience are faced with a problem: Which Android device to create those apps for? In March Citibank answered that question by placing its first official Android bet on the Kindle Fire, the tablet launched last September by Amazon.
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Mobile
Hot Dog Sellers Relish Vienna Beef’s Custom SMS Offering
Marketing through mobile can be very effective, but small, independent mom-and-pop operators don’t always have the budget–or the know-how–to design and implement campaigns on their own.
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Acquisition
Scotts Puts Values on Facebook Tasks to Encourage Participation
Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.
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The Week in Review
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Engagement
SuperValu’s First Mobile App Built for Loyalty: Q&A
SuperValu SuperValu is offering customers its first true mobile play with the launch of a custom-built mobile application that it hopes will encourage loyalty.
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Engagement
Sprite’s Brand Manager Talks Basketball: Q&A
The “Sprite Showdown Amateur Dunk,” has a new name this year, the “Sprite Uncontainable Game”, and expands its search beyond just basketball players who can slam-dunk.
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Acquisition
Bennigan’s Scratch-to-Win Rewards Customers and Encourages Sharing
Bennigan’s, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a “Pub in a Box.”