Search Results for: loyalty

Loyalty marketing firm Rewards Network named Christopher Locke senior VP-CFO. Locke replaced Kenneth Posner, who resigned from Chicago-based Rewards Network earlier this month. Locke had been senior VP-business planning, analysis and assurance since …

Five online marketers have re-upped with subscription service Webloyalty.com. Webloyalty.com piggybacks retail transactions to offer subscriptions to its loyalty programs to online shoppers. Webloyalty pays retailers 50 cents to $2 for each customer …

NDR Media has installed concierge kiosks that handle in-mall promotions and loyalty programs in a Seattle-area mall. The three i-Concierge kiosks at Crossroads Shopping Center in Bellevue, WA, let shoppers access promotions and print coupons. By early …

Aeroplan, a Canadian customer loyalty program, has selected 24/7 Canada Inc. to provide Web advertising services, including its full service ASP ad serving solution, Open AdStream Central.

Marketers have many needs these days. But one tops them all, according to a new survey from the CMO Council.
When asked their most urgent developmental priority, over half said it was to improve their marketing analytics capability.

New cars are an expensive proposition and a purchase that the majority of individuals don’t make very often. But dealerships realize the value in turning the one-time purchaser into a life-long customer. And there are ways to keep them coming back.

Carlson Marketing has realigned its businesses to leverage the agency’s marketing services globally. The Minneapolis-based agency, which specializes in data-based, direct and loyalty marketing, earlier this month formed three divisions specializing in …

A critical element of predictive loyalty metrics is their ability to measure the direction and velocity of consumer values 12-18 months in advance. With that in mind, here are five key trends that I predict will determine the difference between success and failure for brands and marketers for 2006

Harrah’s Entertainment has no plans to follow up with Total Rewards loyalty members, but is reviewing its promotional procedures following an estimated $5.8 million error with a local direct-mail coupon.

Consumers prefer a blend of rewards and special privileges from retail loyalty programs, and are less likely to defect from a program that offers both.