Search Results for: loyalty
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Agencies
Loose Cannon: Societal Values, Meet Market Values
What’s in a name? Well, a name can mean a lot of headache, if it’s a child’s name and it accidentally receives an e-mail touting products for grown-ups. Especially if Unspam gets its way.
Unspam, an e-mail registry firm, has been lobbying individual states to create child-protection e-mail files, as Direct Newsline editor-at-large Ken Magill has reported in a series of articles.
Once states create these registries, Unspam would assumedly win the rights to maintain them.
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Agencies
Four Steps to Unlocking Customer Value
Retailers are shifting their focus back to growth. That means looking within themselves for sources of sustainable, cost-effective comp-store improvement. A recent NRF/BearingPoint survey listed comp-store sales growth as the top priority of 71% of retail executives in 2006.
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Online Retail Sales: Online Loyalty Equals Retail Gold
As an employee of an online advertising agency, I’ve got a sweet vantage for observing the latest online retail numbers tumble in – and they’re spectacular. Third Quarter online retail sales were up almost 27% from the same period…
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Agencies
Data Collection Pushing Loyal Customers Away: Study
Loyal retail consumers are jumping ship, saying retailers are asking for too much personal information to participate in loyalty programs. The number of shoppers who said they were long-term loyal customers dropped to 77.2% this year, compared to 83.8% …
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Agencies
New York Times Launches Loyalty Program
The New York Times last week launched a points program that rewards subscribers for purchases from a wide range of businesses. The TimesPoints program gives its members points for purchases at participating restaurants, hotels and online retailers. …
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Agencies
GoDaddy.com Rewards Employees With $750,000 in Prizes
GoDaddy.com, one of the top online registrars of domain names, is giving new meaning to employee rewards and loyalty. The Scottsdale, AZ-based company has given away $750,000 to employees via rewards, bonuses and prizes above its standard salary and …
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Agencies
‘Green’ Cards Ready to Take Root
Marketers are eyeing environmentally friendly alternatives to plastic for their gift and loyalty cards. Last week, card maker Arthur Blank & Co. launched a corn-based card that has the same appearance and durability of plastic cards. Blank’s CornCard …
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Agencies
Eos Airlines Launches Rewards Program
Eos Airlines is out with a new rewards program that lets consumers redeem travel rewards on any airline without restrictions. Under the program, Eos Club 48 gives business executives and high-end leisure travelers the chance to redeem rewards for travel …
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Catapult Promotes Lewis, Hires Lowe
Catapult Marketing has promoted Margaret Lewis to partner, and hired David Lowe as VP-creative director, a new post at the agency.
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Agencies
Consumers Increasingly Unwilling to Trade Information for Loyalty Benefits: Study
Only 77.2% of consumers described themselves as long-term loyal customers, compared to 83,8% last year, according to What Drives Customers?, a NRF Foundation study.
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