Search Results for: loyalty

I went to the Optometrist for an eye exam and to get a new prescription for contact lenses (exciting start to an article, I know). I decided to get a six month supply from my doctor, and get a six month supply from the Internet…

The Hershey Co. has launched its first-ever continuity program, turning candy wrappers into currency for eBay.

To celebrate the 25th anniversary of American Airlines’ loyalty program, a host of airlines travelers got a surprise yesterday: 25,000 AAdvantage miles.

Barnes & Noble is giving consumers additional ways to earn loyalty points under a new company-branded MasterCard offered through Barclays US.

Experian, Inc. is phasing out the incentive marketing functions of its rewards division, which awarded online consumers with premiums, such as iPods, for trying out advertised merchandise or services.

DELTA AIRLINES: was honored April 30 at InsideFlyer magazine’s Freddie Awards for…1-800-FLOWERS.COM: has expanded its customer retention and loyalty programs where…

1-800-Flowers.com Inc. has expanded its customer retention and loyalty programs. It has launched “Fresh Rewards,” a loyalty program operated by Loyalty Lab Inc., for managing shopper sign-ups, profile management and transaction records.

Requests for brown sugar and honey massages, eucalyptus soaks and grain and spice facials are in high demand, with spas throwing open their doors in record

Every promotion is vulnerable to fraud. Marketers have come to expect it. Agencies administering them have learned to establish layers of protection to

TOO MANY LOYALTY marketers think they have to be all things to all customers; they design programs that are either too expensive or offer inadequate rewards.