Black Friday is coming. That Friday before Thanksgiving has been a boon for retailers, jumpstarting the holiday shopping season by offering door-buster deals starting in the wee hours of the morning to get consumers in a buying mood that hopefully lasts through the New Year. But retailers, eager to replay the day and generate sales,…
Oh, man, the Jeter Filter has been invented! If you're a hater and you use Google Chrome, the app will remove Derek Jeter from the World Wide Web. This could be one of the funniest things I've seen in a long time. And at the same time, this could be ...
Providing a consistent retail experience across multiple channels is still a relatively elusive reality in shopper opinions. But it’s not just customers who are feeling this way.
Whether Club Yogi Rewards, a two-year-old loyalty program which rewards campsite visitors, is smarter than the average bear remains unproven. But it's definitely smarter than the average discount program, especially Club Yogi, the one it replaced in April 2009.
There is a temptation to talk about mobile and social in the same breath. The channels came to prominence more or less concurrently. And there is considerable interplay, with consumers using their mobile devices to access social networks. But that said, there is at least one significant difference when it comes to loyalty marketing.
Let’s face it: Shoppers are staying home. The combination of $4 or more for a gallon of gas and the rise of online shopping is negatively impacting store trips
Since their inception, social coupons such as those promoted by Groupon and LivingSocial have been dogged by the reputation that they don’t work very well to create new, loyal customers. But a new study suggests that social coupons—now morphed into `Daily Deals`--may be in fact be very effective at attracting new business. After that, building…
It’s a promising start. Market Street grocery chain has launched its first loyalty program that will help shoppers with gas, free products and other purchases. Shoppers began signing up for the free Smart Rewards program on June 22 at any of six locations spread around the Dallas-Fort Worth area to start earning points that can…
NASCAR’s first social gaming experience makes another good case study of how to introduce an online game, ensure that game play spreads virally across social media and builds loyalty and repeat visits by rewarding players.
The key to masterful marketing in this changing landscape is both understanding mobile users and creating a site that works on both traditional and mobile devices. Here are five tips for creating an exceptional Web experience on mobile devices