Search Results for: loyalty
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Agencies
COLLOQUY Corner: You’re Only As Strong As Your Staff
Training is key to the successful launch of any loyalty program. Your employees, after all, are the front-line ambassadors for your loyalty program. As a marketer focused on the big picture of customer retention and loyalty,
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Agencies
New Products and Services
CRM Loyalty Messaging Platform: integrates voice, mobile, and e-mail channels, enabling companies to give their customers a preferred choice medium through which they receive marketing messages — SmartReply, Irvine, CA.
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News Briefs
NIVEA: is dispatching teams of “attractive” brand ambassadors in 10 cities
today to present woman with aTagged in: -
Pontiac Launches “Underground” Fan Site
Pontiac is hosting a broad range of car enthusiasts with a new social-networking site.
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Agencies
Borders Launches Contests for Reward Members
Borders launched a contest last week, exclusive to its loyalty members, that offers a “dream” experience around what it knows best: books, music and movies.
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Agencies
Nintendo, Southwest Reward Fliers with Free Game Systems
Southwest Airlines has found a new way to reward frequent fliers—video games.
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Agencies
Supervalu Names Parker as Its First CMO
Grocery giant Supervalu has hired its first chief marketing officer, six months after completing its $17.4 billion buyout of Albertsons.
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Agencies
Pet Friendly
Pet owners love their pets and the retail stores know it. But PetSmart and Petco have two very different strategies for building customer loyalty and
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Hello, Old Friend
Looking for the Next Big Thing? Here’s something you might not have thought of. Direct mail. Yes, old-fashioned snail mail. It is the only targeted medium