Search Results for: loyalty
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Six Flags, Chase Expand Marketing Alliance
Chase Card Services is expanding its relationship with Six Flags to include in-park promotions and loyalty benefits for attendees.
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Agencies
Catalina, ePrize Team for In-store/Online Promotions
Catalina Marketing Corp. has signed a deal with interactive promotions company ePrize to bring an online element to Catalina’s in-store promotions.
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Agencies
Pizza Hut Searches for Spokesperson Via Video Contest
Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest.
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Harris Interactive Hires Three
Research firm Harris Interactive has hired three senior consultants for its loyalty division.
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Agencies
AT&T Renews American Idol Sponsorship with Sweeps
AT&T is promoting its sponsorship of the hit show American Idol this season with a host of text messaging-based offers, including a sweepstakes for a chance to win $1 million.
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Agencies
Virgin Signs 40,000 V.I.P. Members
Virgin Megastores isn’t that worried about Napster and iTunes.
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Agencies
Carlson Hotels Teams Up with NCAA, Coca-Cola
Carlson Hotels Worldwide is hitting the court with Coca-Cola and NCAA men’s basketball offering fans the chance to win tickets to the 2008 Final Four in San Antonio, TX.
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Dunkin’ Brands Taps Studiocom for Digital Marketing
Dunkin’ Brands has named Studiocom Interactive its agency of record for Dunkin’ Donuts and Baskin-Robbins digital marketing initiatives.
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Agencies
P&I Postscripts
VISA USA: has added a new golf perk for its upscale Visa Signature cardholders. Visa signed a deal with Pinehurst Resort to give Signature cardholders special access to tee-times and golf vacations at the historic resort’s eight courses, which have hosted more championships than any other U.S. resort.
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Agencies
COLLOQUY Corner: You’re Only As Strong As Your Staff
Training is key to the successful launch of any loyalty program. Your employees, after all, are the front-line ambassadors for your loyalty program. As a marketer focused on the big picture of customer retention and loyalty,
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