Search Results for: loyalty

Once upon a time there was a colleague of ours who was working on a brand assignment for a big computer company. He was interested in knowing the current drivers for the computer category

In the old days, marketers became very proficient at the standard ways of communicating with customers: mail, phone and face-to-face. We mastered critical

Reach marketers who purchase premiums and incentives year-round with Sourcebook Marketers consistently use premiums and incentives in their marketing campaigns to build brand loyalty, stimulate new purchases, or to motivate sales reps and other …

A substantial fourth-quarter loss led retail bookseller Borders Group yesterday to announce a major strategic shift, including a new concept store and a comprehensive e-commerce Web site.

Membership services direct marketer Affinion Group Inc. reported on Thursday that its net revenues for the 2006 fiscal year decreased by $73.6 million, compared to the previous year. It reported $1.1 billion in net revenues for 2006.

Loyalty Lab, Inc., an on-demand loyalty and customer relationship systems provider, has named veteran veteran direct marketer George Wiedemann to its board of directors.

DMA Financial Services Council to Honor Gerber Life Insurance Company President & CEO, Wes Protheroe and Wells Fargo Consumer Credit Group

The Direct Marketing Association’s Financial Services Council has selected Wesley D. Protheroe, president and CEO of Germer Life Insurance Co. as its Direct Marketer of the Year, and Wells Fargo Consumer Credit Group as its Company of the Year.

Starwood Hotels & Resorts Worldwide is giving online auction sites like eBay a run for its money. The hotel chain’s Starwood Preferred Guest program is letting loyalty club members use their Starpoints for bid on exclusive experiences.

Arby’s is planning to give away 1.5 million discount cards to drive trial and repeat business.