Search Results for: loyalty

Monitoring a Web site used to be a fairly straightforward proposition. Leading indicators like traffic, page views and sales gave a pretty good idea of how things were going. A more sophisticated check might involve observing how many visitors came through search results or affiliates rather than navigating directly to your page.

Is your wallet stuffed with loyalty cards? If so, you’re not alone. Americans now hold 1.3 billion loyalty program memberships, up from 973 million in

According to Colloquy’s loyalty program census, the average American household participates in 12 reward or recognition programs,

Tasty Baking has signed a partnership deal with Minor League Baseball.

The agreement calls for in-stadium and on-pack promotion, as well as PA announcements and product sales, tied to 17 teams.

Ukrop’s Super Markets has added in-store kiosks to give more perks to its loyalty club members.

Game developer Blizzard Entertainment forged a deal with First National Bank to launch a video game-branded credit card, in which users rack up rewards points for game play time.

Many new technologies are starting to hit critical mass for marketers. Others have been around for a while without a clear way to connect with the rest of your marketing efforts.

Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”

In the annals of love-hate relationships, search marketers and affiliates are right up there with the classic ambivalent couples: Hamlet and Ophelia, Han Solo and Princess Leia, or King Kong and Faye Wray. The realization that each partner can be useful to the other often isn’t enough to dispel the suspicion that the partnership is unfairly skewed. Much the way search advertisers and affiliate networks have regarded each other for some while now…

Consumer groups are calling on the Federal Trade Commission to investigate digital food and beverage marketing of junk foods to children after a new report revealed that the technology is contributing to poor nutrition and obesity.