Search Results for: loyalty

The latest Harry Potter flick proved to be box office magic, raking in over $330 million in the first four days of release. Not bad for something that is a “fading phenomenon” among kids aged 7 to 12, according to one consultant. Robert Passikoff of Brand Keys, however, says that sort of thinking is for unbelieving muggles. Click here to read why he feels the brand resonates with children and adults alike.

Coldwater Creek has kicked off onecreek, a new loyalty program designed to further enhance service and reward its most valuable customers.

UAL Corp., the parent company of United Airlines, has named Robert Sahadevan managing director of its Mileage Plus program.

Let’s face it— sometimes, things just don’t work out. Even though you carefully planned and executed your loyalty program to the best of your ability, the results were disappointing. If the program isn’t achieving the financial returns you want, then why are you still running it? It’s time to get out.

Gather.com, the social site for adults, has launched its second writing competition to find new romance novelists.

Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”

JetBlue Airways is kicking off its partnership with “The Simpsons Movie” with a sweepstakes overlay for loyalty program members and an unusual tie to the characters’ hometown

Customers do have relationships with retailers, but there is work to be done to strengthen those ties, a new study has found.

American Airlines and MasterCard Worldwide has partners to launch a sweepstakes tied to Universal Studio’s “The Bourne Ultimatum” for a chance to win 1 million AAdvantage bonus miles.

DISCOVER FINANCIAL SERVICES: has been named the top rated credit card in customer loyalty for the 10th consecutive year