Search Results for: loyalty
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24/7: Promo Marketers’ Salary Survey
There are cases when the job possesses the man even after quitting timeit may affect his attitude toward all of life. Studs Terkel, (1972) The great Chicago
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Agencies
Ready, Aim, Shop
U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O’Lakes deli cheese when they enter their local
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Agencies
Stupid Vs. Strategic Sweeps
Stop and ask yourself, Do I know a Stupid Sweepstakes from a Strategic Sweepstakes? First, answer these three simple true/false questions. Sweepstakes
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Agencies
Nothing Like Free
It’s a long slow road from retailer’s shelves into the hands of the consumer. How do you speed it up? What’s a shortcut to stimulating demand? The shortcut
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Agencies
Best Customer
Loyalty programs have become a core component of many plans focused on rewarding more frequent and higher value transactions. Their proliferation gives
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Agencies
Start at the End
It’s not easy being a marketer these days.
For one thing, you have to measure the impact of your campaigns. And that’s a challenge when you’re using multiple media.
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Mom 2 Mom
Playgrounds used to be the primary place where mothers traded tips on parenting as their children played in the sandbox. Moms are more likely now to discuss
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Spotlight On: Anna Papadopoulos From Euro RSCG 4D
Based in New York, Anna Papadopoulos is the interactive media director for Euro RSCG 4D, which handles media for such clients as Volvo Cars of North America, New Balance, OppenheimerFunds, and others.
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Agencies
Rockler Launches Loyalty Program
Rockler Woodworking and Hardware Inc. has launched its first loyalty program.
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Agencies
Albertsons Stores Abandon Loyalty Card
Supermarket chain Albertsons has dropped its loyalty card program in 78 stores in the Southwest
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