Search Results for: loyalty

Not since Ponzi have so many “rewards” programs blossomed in our midst.

The catalyst, of course, is the World Wide Web, whose fertilizer-enhanced tentacles ensnare the unwary and enrage the wary.

It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

Retailers need to transform their loyalty programs, a new survey has found.

There’s no sign of the popularity of Virgin Megastores’ loyalty program ceasing anytime soon.

HALLMARK: has renamed its Gold Crown loyalty program to Crown Rewards

Carlson Marketing is offering a new option to redeem loyalty points via a digital music store.

Experienced marketers are already mailing their early fall and Christmas promotions. As a former list broker, I’d like to offer some basic list information for small businesses that are less familiar with direct mail.

Membership club and insurance direct marketer Affinion Group Inc. reported net revenues of $333.3 million for the second quarter that ended June 30, reflecting a $59.7 million increase compared to the second quarter of 2006. Figures from both years are unaudited.

Shopko, a retailer selling family basics, casual apparel and seasonal products, with an emphasis on health product, is rolling out two incentive-based programs that offer special prices and additional discounts for customers.

Stouffer’s, the longtime maker of frozen dinners, has put a new spin on loyalty. Valuable prizes are up for auction in exchange for rewards points collected