Search Results for: loyalty

The marketing tactic that most directly changes consumer behavior sampling is frequently left at the bottom of the marketing budget. Study after study

Consumers love to get free music downloads. Starbucks, on Nov. 7, wrapped a month long promotion that gave away more than 50 million iTunes songs.

Patty Odell shares a curious tale
of a wily bear and good customer
service.

Robert Crumb is right on target! It’s tough to swallow. The truth of it is, our society despises most of the techniques real advertising does. Much of it is invasive and done in poor taste. Advertising has changed much in the same way that science fiction and horror movies have changed from the 1950s and 1960s. Nowadays those types of films have

Staples has an button for you. In fact, it has several. There’s the one that’s been featured in its print and television ads since 2005. There’s also

The Federal Trade Commission is investigating online social network direct marketing firm Classmates Media Corporation over its subscription renewal practices, according to documents filed with the Securities and Exchange Commission.

Regal Entertainment has signed up 10 million members to its loyalty program.

The customer loyalty program, called the Regal Crown Club, offers frequent moviegoers the chance to accumulate credits toward free movies and concession treats. Members receive one credit per dollar spent on ticket purchases. Additional credits are earned for concession transactions.

Canadian consumers play the loyalty card much more often than their U.S. counterparts, according to a recent study.

American Airlines is celebrating the season of giving with an online sweepstakes targeting loyalty program members with prizes meant to ease the stress of the holidays.

Members of its loyalty club AAdvantage can play, as can new members who sign up to join the program.

Loyalty Lab, Inc., San Francisco, has hired George Wright to serve as senior vice president of global sales effective immediately.