Search Results for: loyalty

As per my annual tradition, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.

Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.

Procter & Gamble is giving its Mr. Clean a new job to tackle: washing cars

BORDERS: has launched its latest “Dream Rewards” contest with Disney Publishing Worldwide.

Marketers may find themselves in the regulatory crosshairs if the economy experiences a sustained downturn, as state and federal regulators look to replace lost tax revenue by getting more aggressive about enforcing laws in areas like truth in advertising and “green” claims.

More than 250 people have submitted videos in a Upromise contest in the hopes of landing $25,000 toward college tuition.

Loyalty marketer Chockstone Inc. is enabling ties between merchant loyalty programs and consumers’ existing credit and debit cards.

Euro RSCG Worldwide has named Zain Raj as CEO of Euro RSCG Discovery, the agency network’s data analytics and customer relationship marketing company

WALGREENS: is offering free refills on inject printer cartridges today at any of its more than 3,000 locations nationwide. The incentive lets customers try out the retailer’s printer cartridge refill service for free as it continues to rollout to 4,500 stores by yearend.

If you’re of a certain age, you’ll remember which cigarette brand claimed to taste good, like a cigarette should even if you don’t smoke. You may also

We are now in an era where the marketplace is so cluttered that it is more difficult than ever for any one firm to stand out from the competition or even