Search Results for: loyalty
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Starbucks Names Top Marketers
Starbucks has made a number of changes to its core leadership team as part of its new effort to focus more on customer engagement.
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Agencies
You Want a Latte With That? McD’s Brews Up Coffee Strategy
McDonald’s is ready to make its second supersized plunge into the coffee market. But will its latest attempt as a barista make it Sanka or swim? Click here to see why Brand Keys founder Robert Passikoff says Mickey D’s customer base is loyal enough to choose it over rivals like Starbucks and Dunkin’ Donuts.
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Dairy Queen Beefs Up Marketing with New Hire
International Dairy Queen has named Jill Anderson to replace Patty Halvorson, Dairy Queen’s director of promotions, who left in late December.
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Agencies
Carlson Marketing to End Gold Points Rewards Network Program
Carlson Marketing Worldwide is phasing out its Gold Points Reward Network program, which includes 8 million members who earn rewards at more than 500 partner companies.
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Agencies
Staples Swaps Coupons for Old Office Products
Staples is offering customers coupons in exchange for old staplers and hole-punches.
It’s all part of a recycling program the retailer is running to drive sales of its One-Touch products.
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Agencies
Borders Kicks off Dream Rewards Sweepstakes
Borders is out with a sweepstakes targeting loyalty program members that sends the winner on a trip to the “50th Annual Grammy Awards.”
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Agencies
Postscripts
FRIENDLY’S ICE CREAM CORP.: has once again launched its annual Valentine’s Day fund-raiser for Easter Seals to benefit children and adults with disabilities.
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Agencies
Borders Supports Resolutions with In-Store Events
Borders is offering free in-store wellness events to drive traffic while helping people stay motivated with their New Year’s resolutions.
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Ambush Marketing
Sponsorship has grown up. It’s multi-faceted. It’s quantifiable. And it’s widely acknowledged to be at the forefront of modern marketing. It is not just
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Still Kicking
Those 65 and older feel that marketers talk down to them and don’t understand their needs. Baby boomers those born between 1946 and 1964 do not want to