Search Results for: loyalty
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Agencies
Carlson Hotels Finds Niche with Global Loyalty Program
Carlson Hotels Worldwide is seeing improved membership in its loyalty program after consolidating its two programs into one global program.
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Agencies
Postscripts 1/23
CHOICE HOTELS INTERNATIONAL’S: loyalty program, Choice Privileges, has expanded its partners to include the Econo Lodge and Rodeway Inn hotel brands.
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CBSSports.com Redesigns, Builds Blogging Capacity
CBS Sports.com is figuring on boosting its user base and usage time with new blogging features and other aspects aimed at engaging Web surfers.
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Agencies
Women Don’t Just Buy Brands, They Join Them
From “cocooning” to “cashing out” to “down-aging,” noted marketer and author Faith Popcorn’s predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out.
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Agencies
Predictive Modeling: Turning Data Into Insight
The power of predictive modeling can turn data into insight—and build customer lift and retention. Click here for Colleen Ryan’s tips on how to get started.
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Agencies
Retailers Not Up to Snuff on Cross-Channel Marketing: DMA
Although many retail businesses have mastered multichannel direct marketing, quite a few are still apprentices when it comes to cross-channel integration, according to “Channel Integration and Benchmarks in the Retail Industry,” a new report from the Direct Marketing Association.
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Agencies
Marketing M&A Activity At Record Level In 2007: Study
The 758 mergers and acquisitions within the marketing sector were valued at $60.3 billion — record levels for both quantity and total worth of all transactions, according to Petsky Prunier LLC.
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Claim Your Prize
Speaking of successes, it’s time once again to submit your best digital efforts for this year’s Interactive Marketing Awards.
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Agencies
NE Supermarket Chain Gets Promotional Scanners
Interactive retailing solutions provider Modiv Media said it will install handheld scanner and promotion devices in 100 New England Stop & Shop supermarkets.
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Starbucks Names Top Marketers
Starbucks has made a number of changes to its core leadership team as part of its new effort to focus more on customer engagement.