Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 15, 2014   Banana Boat Takes New Marketing Tack for Men’s Sunscreen Banana Boat skips the traditional sunny scenes in its new TV spots in favor of a new pitch for its new line of men's sunscreen. More… SPONSORED…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 10, 2014   B2B LeadsCon and LeadsCon NY: Speaker Previews Chief Marketer is proud to help program B2B LeadsCon this Aug. 14-15 in New York. Check out these preview interviews with some of the stellar industry experts lined up…

Chief Direct Marketer View Web Version July 9, 2014   How to Make Events Work Harder The nature of live events creates unique problems for marketers. Events are one of the few marketing channels that have yet to be fully digitized. However, on average, they represent 28% of the total marketing budget.  More… SPONSORED BY:…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 08, 2014   The Secret to Edmunds Optics' Social Boost LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics. More… SPONSORED BY: B2B Lead Gen Conference Acquire, Nurture &…

Chief Direct Marketer View Web Version July 2, 2014   5 Tips to Execute Better Global Marketing Campaigns As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience. Learn how your brand can optimize international campaigns to…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 1, 2014   How to Make Events Work Harder The nature of live events creates unique problems for marketers. Events are one of the few marketing channels that have yet to be fully digitized. However, on average, events represent 28%…

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer June 27, 2014   Getting the Most Out of Marketing Automation Millennials and their Love for Loyalty Programs Ritz-Carlton Leads in Shift in Social Strategies Marketing Technology: Are…

Based on a January 2014 study, millennials are more likely in general to become loyalty members to companies in order to receive deals and rewards.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version June 26, 2014   What Do You Want Your Content Marketing to Achieve? Content marketing that connects with audiences in a measurable way is essential for B2B social success, especially on LinkedIn. B2B LeadsCon speaker Rebecca Lieb of Altimeter offers…

Chief Direct Marketer View Web Version June 25, 2014   How Marketing Technology Can Stop Consumer Disconnect Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone. LeadsCon New York will feature marketing tech solutions to help bridge that…