Search Results for: loyalty

If a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo

Social media, coupled with new gadgets, have conditioned Web and cellphone users to interact with brands more than ever. Indeed, our judges for Promo

Dr Pepper is teaming up with grocery giant Supervalu to launch an in-store promotion to support the upcoming film, “Indiana Jones and Kingdom of the Crystal Skull.”

American Express has launched a Web site intended as a community where cardmembers can share their travel experiences

Best Western International is finding loyal guests in a whole new audience under a partnership with Harley-Davidson Inc.: motorcycle enthusiasts

Are you trying to redefine an existing program or create a new one? Then check out this Webinar presented by Promo and sponsored by Rymax.Our speakers will offer tips on how to make rewards work for you. And they’ll describe the benefits you will get—increased sales, greater long-term retention and positive word of mouth marketing.

Feeling emotional? You should be, if you want to understand your customers’ mindsets and gain essential insight to maintain their loyalty

As per my annual tradition, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.

Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.

Procter & Gamble is giving its Mr. Clean a new job to tackle: washing cars

BORDERS: has launched its latest “Dream Rewards” contest with Disney Publishing Worldwide.