Search Results for: loyalty

COCA-COLA: signed a non-alcoholic beverage sponsorship deal with RecycleBank, a rewards program that motivates people to recycle.

After a one-year absence from the NASCAR circuit, Burger King has bought back in through a sponsorship deal with Tony Stewart and Stewart-Haas Racing.

E-Centric recently chatted with Maria Bailey, author of “Mom 3.0: Marketing With Today’s Mothers by Leveraging New Media & Technology” about whether marketers are doing a good job reaching maternal girls online

Teen fans of “American Idol”, which kicked off its new TV season on Tuesday, will be able to get together and party avatar-style with the launch later this month of an “AI” virtual experience within the Habbo.com world.

Ask.com struck a multi-faceted multimedia sponsorship deal with NASCAR that will give it a primary car sponsorship and track presence, while making it the stock car outfit’s official search engine.

Now that the U.S. has officially entered a recession, cost-conscious companies are bound to be scourging budgets for spare change. Here’s some things you can do to bail yourself out

That pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro ’80s feel. The shirts,

Now that the flood of pre-holiday advertising for console and computer-based games is finally receding, it may be time to remember that for many people,

And you want to do what? Run an incentive program? During this period of financial turmoil and economic downturn, the previous response is all too often

E-commerce may have outperformed brick-and-mortar retail this holiday season, but that doesn’t mean shoppers were happy about how they were treated at those merchant Web sites