Search Results for: loyalty

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at

What did you expect? There’s an economic downturn. So promotion marketers are trimming their sails, judging by Promo’s 2008 Marketer Trends Survey. Only

The appeal of mobile devices for marketers is unquestionable. They’re everywhere; they’re personalized to one person and so (in theory) highly targetable;

Okay, trivia buffs: What was the first movie property to appear in a McDonald’s Happy Meal promotion? If you said the original Star Wars back in 1979,

When it comes to consumer loyalty, buyers feel connected to automobiles, but have little love for planes. Trains don’t figure in the picture. That’s one

The recession is standing marketplaces on their ear. BrainReserve’s recently completed Recession Survey of 1,011 Americans found that from Dec. 2007 to May 2008, 42% of consumers gave up

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing

Commerce Planet Inc. will sell its Legacy Media and , Consumer Loyalty Group, LLC subsidiaries to Superfly Advertising Inc. for $7 million in cash and stock.

Here’s a fact: E-mail marketing has the highest ROI of all online traffic generation methods. With a return of $57.25 for every dollar spent, the ROI for e-mail marketing is more than 150 percent greater than that for non e-mail online marketing

Upromise is improving the financial return to its members with a new paperless eCoupon service that offers face value savings that count toward family college funds