Search Results for: loyalty

Kellogg has named Rivet Chicago and Rivet Toronto to handle developing a new loyalty program for Pop-Tarts, it’s first.

Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade

loyalty programs are among the most effective investments that consumer brands can make. They facilitate the creation and development of a more intimate

It’s no secret. Given this economy, all of us, no matter what side of the table we sit at, will be challenged to generate more value with less marketing

Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music

Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you

Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve

McFarlane Toys is rewarding die-hard “Halo” action-figure collectors for their loyalty with a new rewards program that lets people collect UPC codes for prizes.

Mercedes-Benz Club of America will continue its loyalty reward program through the current year, offering a $1,500 reward for buying a Mercedes-Benz vehicle.

COCA-COLA: signed a non-alcoholic beverage sponsorship deal with RecycleBank, a rewards program that motivates people to recycle.