Search Results for: loyalty
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Agencies
Godiva Offers Loyalty Members a Monthly Taste of the Good Stuff
Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders
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Agencies
The Science of Staffing
Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client’s brand
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Agencies
Choice is the Optimal Word in Employee Incentive Programs
With the current recession, some recent studies actually show employee engagement scores to be higher, presumably because employees are afraid of losing their jobs and are working harder to maintain the status quo
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Agencies
P&I Postscripts
COUPONS INC.: has partnered with CVS, Walgreens, Kmart and H-E-B to supply printable coupons to their Web sites
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New York Style Promotes New York Theater with Sweeps
Snack maker New York Style is serving up a portion of Broadway style with its Bagel Crisps and other twice-baked deli products, launching an instant win sweepstakes that will give prizewinners trips to see Broadway shows
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Agencies
Meet the Broker: Bill Ochs
Today we meet Bill Ochs, director of list sales at Macromark, where he’s worked for the past four and a half years. Despite overall economic gloom, he’s been able to find strength in categories such as health and business opportunities.
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Agencies
Loyalty Program Membership Grows, But Activity Remains Flat: Colloquy
The good news is that people are joining loyalty programs in pretty big numbers, seeking added value in a tough economy. The bad news is that activity remains flat with two years ago
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Agencies
Nine NHL Teams Build Loyalty/Funds Through Beard-a-Thon
Sports fans can be, well, let’s just say, crazy fanatics about their teams
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Agencies
MovieTickets.com Debuts Loyalty Program
MovieTickets.com, the advance movie-ticketing firm, has launched an auction-based loyalty program for registered moviegoers
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Word-of-Mouth, a Key Component of the Marketing Mix
So how do you find out where to get the best chicken vesuvio in town? It’s likely you’d ask a friend or colleague who knows the local restaurant scene and go try the dish?