Search Results for: loyalty
-
Agencies
Finance Industry Loyalty Scheme Provider Gets Cash Infusion
RewardsNow has finalized a $7.5 million investment from Edison Venture Fund.
Tagged in: -
Quality of Customers Service Much More Important to Online Bankers
According to comScore’s recent “State of Online Banking Report,” customer service for online banking is getting a lot more attention in 2010 than it was last year.
-
Q&A: Making Facebook Work for Your Brand
Marketing expert Monica C. Smith answers few questions about the dos and don’ts of establishing a Facebook presence for a company’s brand.
-
Agencies
Broker’s Roundtable: Is Mail-Date Protection Still Important?
Welcome to Broker’s Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.
Tagged in: -
McDonald’s CMO Mary Dillon Heads to U.S. Cellular as CEO
Mary Dillon, the CMO and executive vice president of McDonald’s, is leaving. She has accepted a position as president and CEO of U.S. Cellular Corp
-
Week in Review
Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)
-
Agencies
Pepsi to Roll Two Geo-based Loyalty Efforts for Mobile
Beverage maker Pepsi has announced that it will roll out two location-based mobile campaigns to offer discounts and loyalty points to consumers who use them to patronize nearby restaurant partners
Tagged in: -
Agencies
Loyalty 360 in Sponsorship Deal with LoyaltyOne and Epsilon
Loyalty 360 – The Loyalty Marketer’s Association has inked a sponsorship agreement with two businesses of Alliance Data, Loyalty One and Epsilon
Tagged in: -
The Perils of Relying Only on Personas
In the persona marketing strategy, marketers create distinct customer profiles of typical customers, outlining such factors as their product preferences, the needs and aspirations that drive those preferences
-
Coupons.com Launches Social-Net Coupons with Redemption Controls
Coupons can get found on the Web in a number of ways. For example, Google lists about 86 million search results for the term, and Bing 60 million