Search Results for: loyalty

When it comes to customer loyalty in the retail sector, low prices have replaced customer service as the game-winning edge, according to a new study by Colloquy, the research division of Loyalty One

You wouldn’t have to have read our piece last week on CPA Networks to know that they not only play a vital role in the performance marketing ecosystem, but that they…

Grocery retailer A&P plans to partner with the digital incentive platform provider Zavers to offer coupons that users can receive via SMS on their mobile phones

Customer relationship marketing agency Merkle has acquired loyalty marketing firm Metzner Schneider Associates.

The week ended March 13 was the first time that Facebook was the number-one online destination in the U.S., topping Google. So this seems as good a time as any for two marketing solutions providers to release software that aims to integrate social media efforts into cross-channel campaigns.

Small- and medium-sized businesses are taking up their arms to battle against the self-defeating clutter plaguing inboxes in 2009. Personalization and targeting are the names of the game in 2010.

It has become a familiar and comforting rite after each of the biggest disasters of the past decade, including the Sept. 11 terrorist attacks, Hurricane Katrina and the Asian tsunami

According to a recent GetResponse survey, small and medium business (SMB) marketers are increasing their use of video e-mail, social media and personalization or targeting.

Kobie Marketing, a loyalty marketing and technology agency, has hired Patrick Venker to serve as director of strategic services.

On the surface, it seems easier for consumers just to go out and buy a product at a discounted rate than to fill out a rebate form. But there are several advantages to offering rebates instead of store discounts, for both your business and your customers