Search Results for: loyalty
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Agencies
A&P Offers Loyalty Members Green Totes for Paperless Coupon Use
In time for Earth Day, grocery retailer the Great Atlantic & Pacific Tea Company is teaming up with online coupon provider Zavers
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Agencies
P&I Postscript—Office Depot
Office Depot is giving members of its Worklife Rewards loyalty program 100% back on purchases of everyday green supplies such as recycled hanging folders or storage boxes
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California Lottery Replay: 2010 IMA winner
2010 IMA Award Winner, Internet-based Loyalty Marketing | It must be the recession. California lottery players were pulling back, not buying as many tickets unless the jackpot had hit the heavens, and rethinking those astronomical chances of winning. It’s called “jackpot fatigue” and Alcone Marketing Group was tasked with doing something about it
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People in the News
The Ace Group and LoyaltyOne Consulting have made recent management changes.
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Women’s Pro Soccer Puts Best Marketing Foot Forward
The Women’s Professional Soccer league survived a rough first year that saw its regular season leader, the Los Angeles Sol, disbanded in an owners’ dispute
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Agencies
Loyalty 360 Hires Jim Lott as VP Sales
The Loyalty Marketer’s Association has hired Jim Lott as vice president of sales
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Brands Get a Referral Edge from Facebook: Survey
According to new research from consulting agency Morpace, consumers who friend brands on social network Facebook are as interested in showing their friends what products
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The Physics of Word of Mouth Marketing
There is an art and a science to word of mouth marketing. The art is the creative and innovative ways companies spark conversations with customers
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Agencies
When Building Loyalty: Think Like a Gamer
An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes
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Agencies
Pricing Makes Walmart Loyalty Leader: Survey
Walmart has leapt ahead of most of its competition in a new loyalty study. But the behemoth of Bentonville shouldn
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