Search Results for: loyalty
-
McDonald’s CMO Mary Dillon Heads to U.S. Cellular as CEO
Mary Dillon, the CMO and executive vice president of McDonald’s, is leaving. She has accepted a position as president and CEO of U.S. Cellular Corp
-
Week in Review
Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)
-
Agencies
Pepsi to Roll Two Geo-based Loyalty Efforts for Mobile
Beverage maker Pepsi has announced that it will roll out two location-based mobile campaigns to offer discounts and loyalty points to consumers who use them to patronize nearby restaurant partners
Tagged in: -
Agencies
Loyalty 360 in Sponsorship Deal with LoyaltyOne and Epsilon
Loyalty 360 – The Loyalty Marketer’s Association has inked a sponsorship agreement with two businesses of Alliance Data, Loyalty One and Epsilon
Tagged in: -
The Perils of Relying Only on Personas
In the persona marketing strategy, marketers create distinct customer profiles of typical customers, outlining such factors as their product preferences, the needs and aspirations that drive those preferences
-
Coupons.com Launches Social-Net Coupons with Redemption Controls
Coupons can get found on the Web in a number of ways. For example, Google lists about 86 million search results for the term, and Bing 60 million
-
American Express OPEN Forum: 2010 IMA winner
2010 IMA Award Winner, Internet-based Loyalty Marketing | After it determined that one-third of all small businesses reported that the uncertain economy was their biggest challenge, American Express Open re-launched its Website as a robust online resource
-
People In The News: Telematch, Mocapay, JWT
Telematch, Mocapay and JWT have made changes to their management.
-
Agencies
Loyalty 360 To Offer LoyaltyOne, Epsilon Thought Leadership
The Loyalty One and Epsilon businesses of Alliance Data have inked a sponsorship agreement with The Loyalty Marketer
Tagged in: -
People In The News: Loyalty Lab, Adenyo, American Teleservices Association
Loyalty Lab, Adenyo, American Teleservices Association have all recently announced management changes.