Search Results for: loyalty
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Agencies
Good Marketing Execution Happens at All Touchpoints
In many marketing efforts, execution is often where the plans fall apart and the real victories and defeats emerge.
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True Path to Loyalty: Winning the C-Suite
Maybe it’s true that money can’t buy love. But when it comes to developing a loyalty plan that distinguishes one retailer from the rest, dollars are as important as passion
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Know Your IBM
2010 Pro Awards Finalist; Best Loyalty Program
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2010 PRO Awards Finalists
Click on each campaign name to view their full description. BEST MULTIDISCIPLINE CAMPAIGN Give A Day, Get A Disney Day Agency: Disney Destinations, LLC Client: In-House LG US National Texting Championship Agency: Fathom Communications Client: LG …
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The Week in Review
Headlines from the industry.
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Digital Coupons Doubled to More than $1 Billion
According to Coupons.com, printed savings from digital coupons doubled during the 12 months ending June 2010, with ready-to-eat cereal leading the way.
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Agencies
IHG Guests Earn Points for Location-based Check-ins with Topguest
Platform lets visitors earn points by checking in over a menu of the most popular location apps
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Agencies
ShopRite Online Gallery Lets Customers Save Coupons to Loyalty Cards
ShopRite has opened an online gallery where shoppers can save coupons directly to their loyalty cards
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Sears / Kmart Loyalty Contest Splits Prize with Charity
To mark the pending first anniversary of its Shop Your Way buyer rewards programs in its Sears and Kmart retail brands, Sears Holding Corp. has launched a contest that will give one lucky loyalty member
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Agencies
Measuring A Loyalty Program’s Performance? Size Doesn’t Matter
When marketers are asked about evaluating the success of a loyalty rewards program, common responses may include the number of new monthly members or annual growth rate. While those statistics are important, they
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