Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 10, 2015 Big Data: The Secret Weapon Behind Loyalty Programs The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels. More… SPONSORED BY: The…
At this critical time for retailers, it's never too late to power up these five ways to get the growing demographic of makers in the door or online.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 11, 2015 Tips to Use Education as a Marketing Tool Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing. Here are 5 hot tips to make it happen.…
The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.
What does your brand represent? What most motivates your top customers? By understanding where your company’s and your best customers’ values intersect, you can connect more deeply.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 9, 2015 Run a Marketing Team like LeBron James Plays Basketball Is your marketing team ready to win? As you plan for 2016, consider how thinking more like LeBron James could help improve your marketing strategy. More… SPONSORED BY: Reach Highly Responsive Prospects w/ Wolters Kluwer…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 8, 2015 Why Online Video Autoplay is Killing Viewability Mobile online video ads are turning off consumers because publishers are reverting to things like autoplay, no sound and short definitions of a view. Learn why you…
Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 4, 2015 4 Advantages to Storytelling Marketing Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling. More… SPONSORED BY: The…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 3, 2015 Engaging Channel Partners to Drive Revenue: 3 Tips You can’t expect disengaged channel partners to actively promote your brand. Here's 3 tips to get them on your side and help boost revenue for everyone. More……