Search Results for: loyalty

Attributing a sale to the last customer touch can result in skewed channel effectiveness calculations. Paradysz’s Rob Stagno offers thoughts on the complexity of multichannel attribution.

A new national study from the Shopper Technology Institute has enlightened us on retailer’s use of social media.

Many brands are helping schools improve wellness programs while capitalizing on schools as allies and venues for communicating their product messages.

Hilton is running a contest with National Geographic Magazine encouraging its loyalty members to shoot photographs of places where they travel and spend time for a chance to go to one of the most spectacular settings in the world: The Galapagos Islands.

Last week we found ourselves comparing two unlikely companies, Yahoo and Groupon, not so much for any inherent similarities, so much as timing brought them together in the news. Yahoo fired it’s chief executive and finds itself potentially…

A study of shopper behavior by Catalina Marketing finds that the average CPG brand saw 46% of its most loyal shoppers fall away in the last year

Papa John’s, the Official Pizza Sponsor of the NFL, is playing to its most loyal customers while adding new ones by offering the chance to win one of 60,000 free pizzas each week during the regular season.

New dorm rooms to decorate means busy times—and a heavy email promotional push—for Poster Revolution.

Soap.com, the online seller of personal care, household and vitamin products, has decided to let registered users pick which items they want to receive instant discounts on

I’ve won and lost four mayorships in the past six months. To my credit, I leveraged my time in office to earn a few kickbacks (discounted meals and a free glass of wine), but I lost each title within days of winning one. This dubious achievement doesn’t make me a bad politician—it makes me an unreliable player of Foursquare, a social check-in game.