Search Results for: influencers

  Thursday August 18, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Competitive VALORANT locked in plans for the next five years as Riot Games unveiled structures and how competition will work as the title prepares to launch its new partnered league. Teams who don’t make it into the partnership […]

The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.

  Thursday August 11, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Electronic Arts and the NFL secured a new multi-year partnership renewal for the EA SPORTS Madden NFL Championship Series, following the series’ best season in history. This year’s slate will wrap up with the Ultimate Madden NFL 23 […]

  Thursday August 4, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Valve revealed its scheduling slate for the Dota Pro Circuit 2022/2023, with the slate now seeing separation between divisions in regional leagues in addition to shortened leagues. The Winter Tour begins play with open qualifiers on Dec. 11-13 […]

We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.

  Thursday July 28, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Burberry made a big move into esports, inking a deal with Gen.G to launch a four-part educational content series to champion women and the importance of inclusivity within gaming as part of Gen.G’s “NetWORK: Inspire” program. The partnership […]

The “wibbly-wobbly” nature of reality television is explored – and taken to a fantastical new level – in Tune in Tomorrow, a novel by veteran entertainment journalist Randee Dawn that comes out August 16. Here, she offers her take on the genre, and its impact on viewers. By Randee Dawn What’s the inspiration behind this […]

CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands’ greatest challenges.

  Thursday July 21, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Psyonix and Nike gassed up a team-up, and will bring the new Nike Air Zoom Mercurial football boot into Rocket League. With the partnership, a Nike Air Zoom Mercurial Invitational tournament will now run on July 22, hosted […]

Yahoo’s Multimedia Journalism Fellowship Program, launched last year, returns in 2022 in partnership with the National Association of Black Journalists (NABJ), National Association of Hispanic Journalists (NAHJ), and Asian American Journalists Association (AAJA). The fellowship provides mentorship, development and opportunities for up-and-coming journalists who offer representation of news coverage, and more inclusive content that reflects […]