Search Results for: influencers

  • Progressive Grocer Magazine

    With a list of some 55,486 recipients, this magazine goes to people in companies involved in the distribution of food, grocery, and non-food products.

  • Live From London: Travelers Like the DM Trip

    U.K. travelers like — and want to receive more- direct communications, but a whopping 81% don’t currently participate in loyalty building schemes.These

  • MeritDirect and Libey Agree to Produce Executive Intensives

    Direct marketing firm MeritDirect, Stamford, CT, has signed an agreement with Libey Inc. for Libey to create and produce a series of CEO and senior management

  • By the Book

    Russell Bowman and Paul Theroux present a nuts-and-bolts industry overview in Promotion Marketing Tools & Resources.Chapter One: The BasicsUnderstanding

  • Making the Connection

    It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital

  • Shoppers Log On

    Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty

  • Live from Seattle: AIM Council Members Disagree About E-Mail Guidelines

    Not all the members of the Association for Interactive Media’s Council for Responsible E-mail were 100% behind the resolutions that passed on Monday.

  • Building for CRM Success

    Adopting a customer-centered marketing strategy sounds simple. Focusing on the customers’ needs, values and expectations, and subsequently providing value

  • A Thorough Examination

    At Toshiba America Medical Systems, several departments are part of its diagnostic medical equipment and service sales efforts, including field reps,

  • LINKING THE MARKETING-SALES LOOP

    Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just