Search Results for: influencers

  • Donnelley Marketing Launches Trigger Marketing Tool

    Donnelley Marketing has created Consumer Spending Triggers, an information service that alerts to marketers as their customer reach significant life events.

  • DIRECT Listline

    Martha Stewart Living Sport & Fitness Enhanced The 530,694 active paid subscribers on this file have all expressed an interest in various sports and fitness

  • CRM Remedy

    Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical

  • DIRECT listline

    NEW LISTS Business eBase The Business eBase, Harvest Marketing LLC and Direct Media Inc.’s opt-in e-mail database for B-to-B marketers, offers more than

  • HP E-mail Reaps $20 Million a Month

    Hewlett-Packard enjoys an auto-replenishment program with kick. Not only do e-mails go out to decision-makers each month keyed to the age of products

  • Book Smarts

    Forget cool. Candid works better. A recent survey conducted by YouthStream Media Networks found that 90 percent of college students consider to be extremely

  • Hewlett-Packard’s One-to-One E-mail Reaps $20 Million a Month

    Hewlett-Packard Co. enjoys an auto-replenishment program with kick. Not only do e-mails go out to company decision-makers each month keyed to the age of products purchased, they are customized to the decision-maker’s specific needs and past behavior.

  • Edith Roman to Manage Internet World Files

    Internet World Magazine has tapped Edith Roman Associates Inc., and its interactive division, e-PostDirect to manage its postal and e-mail lists, respectively.

  • All Work, and a Little Play

    Doctors drink alcohol, too, you know. In the wine category, consumer tasting parties at vineyards, restaurants, and festivals is the standard tactic.

  • North Dakota Voters Repeal Data Law

    Voters in North Dakota overwhelmingly rejected a law last month that allowed banks to sell customer information without written permission. It’s surprising