Search Results for: influencers

THE FIRST STEP in building an effective case for a marketing database is to determine the scope of your effort.Traditionally, organizations have embarked

GenderSell PSYCHOLOGIST JUDITH C. Tingley and sales professional Lee E. Robert teamed up to write “GenderSell: How to Sell to the Opposite Sex,” what

THERE ARE ONLINE magazines and online music stores. Now, one company is trying to wear both hats-selling recordings and reviewing them on the same Web

DraftWorldwide took the long road to the PROMO 100 list. But it arrived at No. 1. The Chicago-based agency network has its roots in direct marketing,

Internet World Penton Lists has assumed management of this 311,696-name subscriber list. Internet World provides industry news and features about vendors,

Sizzling is the word for it. Salary increases for marketers in 1998 were at their highest since the start of the decade. Bonuses are now reaching deeper

THINK YOU’LL NEVER need to get permission before you mail to consumers? Think you’ll always be able to choose whether you can utilize telemarketing? Think

FOR EACH OF the past four years I’ve had the pleasure of attending London’s International Direct Marketing Fair, there’s been a cultural milestone or

WHAT COULD BE more effective? A company wants you to experience how its new shampoo enraptures you with each aromatic bubble that drips down your tresses.

The Federation of European Direct Marketing, at its annual forum, yesterday released a set of principles on the use of the telephone as a marketing medium