Search Results for: influencers

It took an awfully long time for Dorothy to meet The Man Behind the Curtain. She and her companions (the Cowardly Lion, especially) were awed by his work

Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson

An economic recovery will not likely be seen for catalog marketers until late 2003 or 2004. The escalating psychology of terror, downtrodden economy and

Market research is getting a personal touch. While surveys and focus groups continue to offer the meat-and-potatoes that marketers need, many brands are

Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed

Semiconductor Magazine Semiconductor Equipment and Materials International is offering its Semiconductor magazine subscriber list. These readers are high-level

A former senior vice president at MeritDirect has filed an arbitration claim alleging that the list management-brokerage firm dismissed him without cause, is withholding compensation and has slandered his name.

In preparation for the Nov. 15 release of Warner Bros. second “Harry Potter” film, Coca-Cola Co. yesterday kicked off a Catch the Golden Snitch and Win

VROOM Catalog Buyers These 70,064 consumers have purchased over $25 worth of rock and roll memorabilia from the VROOM catalog of licensed merchandise.

More than 70 percent of purchase decisions are made in the store. If you’re involved in marketing in any capacity, you probably already knew that. The