Search Results for: influencers

Sometimes, it’s beauty before brains. Miller Brewing Co. and Coca-Cola Co. have both used packaging redesigns to set marketing strategy to reinvigorate

This week in the mail, The Military Book Club comes out with a new tabloid mailer, investing newsletter DRIP Investor tries a triple postcard and MADD tests two new premiums.

Three years ago, Tamiflu was king of promotion. Nutley, NJ-based Roche kicked off the anti-flu brand with a ground-breaking mobile tour (designed by St.

When Ford Motor Co. wanted to make inroads with urban car buyers, it became a cartoon. Literally. It all started when Ford fielded a pitch from ABC Radio

The last several years have brought much discussion about techniques like customer relationship management. Some campaigns have worked spectacularly;

(Catalog Age) Free shipping was by far the most successful promotional offer among online marketers this past holiday season. But while 39% of shoppers

These 39,825 recipients select, implement and purchase information security products. They manage inter- and intranet services, mainframe systems, coordinate

Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

U.S. consumers are more trusting when conducting online transactions than they were last year–especially with financial transactions, according to the

Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys