Search Results for: influencers
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Live from Seattle: AIM Council Members Disagree About E-Mail Guidelines
Not all the members of the Association for Interactive Media’s Council for Responsible E-mail were 100% behind the resolutions that passed on Monday.
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Agencies
Building for CRM Success
Adopting a customer-centered marketing strategy sounds simple. Focusing on the customers’ needs, values and expectations, and subsequently providing value
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Agencies
A Thorough Examination
At Toshiba America Medical Systems, several departments are part of its diagnostic medical equipment and service sales efforts, including field reps,
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Agencies
LINKING THE MARKETING-SALES LOOP
Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just
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Agencies
Like “Seinfeld,” This Ad’s About Nothing
Art Technology Group appears to be a terrific e-commerce resource for major players – but you’d never guess from looking at the ad for its Web siteART
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Agencies
Paging Dr. Anne
MOST COMPANIES with well-known brands tend to capitalize on that notoriety when they launch a Web presence. Blue Cross and Blue Shield of Massachusetts
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Harris Teams With Viacom To Survey Kids, Teens
Harris Interactive, New York, a polling and market research firm, has created two ongoing survey research studies with The MTVi Group and Nickelodeon
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Equipment World
This file features 87,880 contractors and others involved in the purchase, management, maintenance, repair and servicing of operating equipment.Cost:
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Campus Web-Watching
Yes, students are starting to shop more online. But of greater interest to marketers is what their Internet exploits reveal about the consumer of the
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Agencies
Increased Brandwidth :How brand identities can be influenced by data mining.
Brand advertising doesn’t have to exist in an accountability-free vacuum. According to panelists at a National Center for Database Marketing session in