Search Results for: influencers

Marketers are increasing their focus on promotions. Agencies and suppliers are flourishing despite shifts in the industry’s composition. And the Internet

Tell me if this doesn’t sound like a description of your company. You market a variety of products and services to a large customer database using all

There’s no reason why this ad can’t say more and do more without sacrificing elegance and brand imageThe new New Thing in advertising is building brand

Online shoppers are more likely to purchase a new or unfamiliar brand if they are offered free return shipping, guaranteed satisfaction and the ability

Don’t look “impiric” up in your Funk & Wagnall’s, because it’s not there.Chicago-based Wunderman Cato Johnson and parent Young & Rubicam, New York City,

Do you know who your customers are? Really? Do you know who your best customers are? What makes them the best? Who are your new customers? What do you

Many women may be loath to admit it, but the song Marilyn Monroe made famous, “Diamonds Are a Girl’s Best Friend,” has more than a ring of truth today.

As women move onto the Internet in big numbers – by 2003, 49% will use the Internet compared with 21% in 1998 – marketers are finding that their Web behavior

With a list of some 55,486 recipients, this magazine goes to people in companies involved in the distribution of food, grocery, and non-food products.

U.K. travelers like — and want to receive more- direct communications, but a whopping 81% don’t currently participate in loyalty building schemes.These