Search Results for: influencers
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A Wider Sphere of Influence: DraftWorldwide adds to KBA with Sloan Group buy.
DraftWorldwide, Chicago, found a little more style for its KBA Marketing unit this summer by acquiring The Sloan Group, a seven-year-old shop specializing
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Loyal Nation
The topics changed from session to session, but the theme at this year’s Supermarket College conference was consistent: Loyalty marketing should be implemented
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Agencies
SWEEPTAKES: Window of Oppurtunity?
IT APPEARS the “Who Wants to Be a Millionaire” fad is influencing business decisions. Two young Florida dot-com-ists are trying to expand their young
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Agencies
Closing Call: Sonicport.com gets most new subscribers over the phone
The phone remains one of the most effective ways to close sales and convert leads to new customers – even for Internet marketers.Telephone response accounts
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Environmental Protection
Stevens Direct offers a new selection for its Environmental Protection subscriber file. Renters can now specify Software Buying Influence. The monthly
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Backoffice E-Mail
Backoffice E-Mail List, new from IDG Communications List Services, includes more than 32,000 subscribers and registered site users who have given permission
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Power Industry E-Mail
Reach 24,000 subscribers and registered site users of such publications as Power Engineering, Electirc Light & Power, Power Engineering International,
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Military Aerospace E-Mail List
The Military & Aerospace Electronics E-Mail Subscriber List is now available from IDG Communications List Services. The list consists of over 16,000 subscribers
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Stated Needs: Consumers are more sensitive to promotions during times of transition, posits the author.
Let’s define “promotion sensitivity” as the comparison of a particular consumer group’s claimed participation in a premium offer or contest/sweepstakes
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Agencies
Corporate Formal
It took Dodgeville, WI-based apparel retailer Lands’ End seven years to build its corporate sales division to a $140 million operation, but only three