Search Results for: influencers

  • Not Your Mother’s COUPON

    There are three kinds of customers: new ones, loyal ones, and prospective ones. Coupons – especially the ones housed in colorful free-standing inserts

  • Feeding the Inner Child

    It seems that every agency pats itself on the back for promoting an environment in which creativity can flourish, as though simply saying it will seduce

  • SUDDEN IMPACT

    Everything old is new again at Impact. Sort of. At the beginning of the year, Chicago-based Foote, Cone & Belding reorganized its promo agency – again.

  • Agencies

    Real-World Modeling-It’s Not About Tools

    OCCASIONALLY THERE ARE articles in the trade and academic press about the relative merits of neural networks, logistic regression and what I’ll refer

  • Agencies

    Sweepstakes Mailers Hustle to Fight Collins Bill

    THE DIRECT MARKETING and publishing industries are scrambling to influence a bill that could levy hefty fines and tough disclosure requirements for sweepstakes

  • Collins Seeks Industry Input on Sweepstakes Restriction Bill

    Three weeks after a Senate investigations subcommittee hearing on the Deceptive Mail Prevention and Enforcement Act, which would impose national standards

  • Sweepstakes Mailers Hustle to Fight Collins Bill

    The direct marketing and publishing industries are scrambling to influence a bill that could levy hefty fines and tough disclosure requirements for sweepstakes

  • Sponsors: Oust Samaranch

    He demands a limousine to ferry him wherever he goes, and the presidential suite at the poshest hotel in town had better be that limo’s destination. Far

  • There’s Real Tinsel Under That Tinsel

    Perhaps I’ve lived in Los Angeles so long that the Hollywood mindset has rubbed off on me. Maybe I’ve been too influenced by the creative process revitalization

  • Lions among LAMBS?

    Rushing to claim its share of the juicy $14 billion U.S. toy market, Milwaukee-based Alottafun, Inc. sets up a holiday Web site that specially targets