Search Results for: influencers
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Research Buy
Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic
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Agencies
God Retain the Queen: New survey offers insight into U.K. CRM attitudes
When it comes to customer relationship management, marketers in the United Kingdom talk a good game, but putting their knowledge into play has proven
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Agencies
BOOK REVIEWS: Two Cult Classics
It’s a Herschell Gordon Lewis fest, with one book by Lewis and the other about him. Besides inspiring a cult following as DIRECT’s very own Curmudgeon-at-Large,
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Live from New York: Panel Explores Building Opt-In E-Mail Lists
The image of cyberspace as the final frontier was reaffirmed yesterday at a panel discussion on electronic prospecting. Among companies that would provide
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Online Research Influences Billions of Dollars Spent Offline
In 2005, consumers will spend more than $632 billion offline as a direct result of research they conducted in cyberspace, a number that dwarfs the $199
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Harris Survey Finds Six E-Shopping Archetypes
Online shoppers can be E-bivalent Newbies; Time-Sensitive Materialists; Clicks & Mortar; Hooked, Online & Single; Hunter-Gatherers; or Brand Loyalists,
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HSN Spanish Language Unit To Launch in July
Home Shopping en Espanol (HSeE), the Spanish-language unit of the television shopping network, will debut nationwide on July 4. After a two-year daily,
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Solid-State Tech E-Mail List
This new e-mail list of subscribers to Solid State Technology is now available from IDG List Services. The list consists of over 24,000 subscribers and
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Agencies
Unfamiliar Haunts
Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that’s anchored by little star power, a title
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Breakfast in Battle Creek
Kellogg plays up promotion to pull out of a sales crunch. Can the Grinch and Pokemon bring snap, crackle, and pop back to the cereal aisle?It was the