Search Results for: influencers
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DIRECT Listline
Multichannel News E-mail This e-mail list identifies 6,000 cable industry decision-makers. They are good prospects for professional seminars, computer
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DIRECT Listline
Telebrands Corporation Product Buyers These 507,596 individuals have purchased a variety of merchandise from direct response television and space ads.
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DIRECT Listline
American Bar Association This newly managed file includes 300,000 members of the American Bar Association, the national voice of the legal profession.
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DIRECT Listline
Processing The 105,087 recipients of this plant operation and processing solutions magazine include engineers, research and development workers, plant
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DIRECT Listline
Paws ID Pet Tag Buyers Midwest Direct Marketing, Inc. is offfering 158,611 affluent indivbidualas who have bought the protective Paws ID tags for their
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Giant Leaps
The first cover stories examined proposed taxes on advertising and promotion (including one seeking to ban tobacco and alcohol marketing), former Pepsi
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DTC Ads Can Help With Doctors Visits: Study
Direct-to-consumer advertising of prescription drugs can be an important and productive part of office visits, according to a new study by Market Measures/Cozint.
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Brand Illusions
The PowerPoint presentation surprised Joe Crosby. But the ripple effect it produced really knocked him for a loop. Crosby manages the DoubleTree Club
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Over the Counter, Under the Microscope
Suppose you’re the director of marketing in the consumer division of ABC Pharmaceuticals, which makes prescription and over-the-counter drugs. You’ve
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Agencies
B-to-B CRM Needs More Than RFM
AT FIRST BLUSH, customer relationship management in the business-to-business arena is similar to consumer CRM. Both focus on efforts to maximize the long-term