Search Results for: influencers

Comparison shopping engines (CSEs) influenced $1.4 billion, or 3.7% of the total $38 billion in B2C e-commerce sales last year….

Determining ROI for promotional events is still a hit-or-miss affair. Irvine, CA-based Lincoln entered a five-year sponsorship of the U.S. Open last summer

Anyone who still thinks the Internet is populated solely with videogame-addled teenagers and computer programmers in sore need of a date hasn’t been reading

Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence

The growth of e-commerce implies a growth in the development of tools facilitating the online buying process,. according to direct marketing consultancy

Building rapport in CRM communications begins with the individual, not the plural

the Internet over the past 30 days are outpacing offline Americans in terms of activity and influence, according to a new study. Called “America’s New

In just five years, Hispanics are expected to overtake blacks as the largest ethnic group in the U.S. and, as such, their religious choices will influence

Paper routes must be a lot more lucrative these days. According to Census Bureau figures, kids 19 or younger account for about 79 million, or 29 percent,

What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It’s easier, it’s sexier, and it doesn’t