Search Results for: influencers
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Live From the DMI Co-Op: Optimism Breeds a Flourishing Economy; Weinberger
Emotions play a major role in the state of the American economy, and business leaders with a positive outlook will fair much better in the long term,
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Companies Measure Customer Loyalty Poorly: Jupiter
Nearly half of consumers choose e-commerce sites based on word of mouth, but only 7% of companies can accurately identify these viral influencers. …
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Wireless Shopping Slow to Attract Consumers: Study
While close to 40% of the U.S. population is expected to subscribe to a wireless Web service in 2006, mobile transactions will not be quick to catch on.
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Pay Dirt
When Boston-based hotelier Sheraton Corp. launched its Club International paid loyalty club in 1986, many doubted that consumers would pay a $25 annual
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DIRECT Listline
Field Force Automation Magazine This new file names more than 50,000 subscribers to the publication for CRM, management and systems management professionals.
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Changing Minds
While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser. New York City-based DC Comics
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Agencies
Changing Minds
While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser. New York City-based DC Comics
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Animal Instincts
Consumers are a pet brand’s real best friends.
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Agencies
PRINTING AND PRODUCTION: A Tight Fit
Digital printing targets prospects ever more closely, affordably
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Five States Sue RJR
AGs contend ads, matchbooks still target kids.