Search Results for: influencers

Forget cool. Candid works better. A recent survey conducted by YouthStream Media Networks found that 90 percent of college students consider to be extremely

Hewlett-Packard Co. enjoys an auto-replenishment program with kick. Not only do e-mails go out to company decision-makers each month keyed to the age of products purchased, they are customized to the decision-maker’s specific needs and past behavior.

Internet World Magazine has tapped Edith Roman Associates Inc., and its interactive division, e-PostDirect to manage its postal and e-mail lists, respectively.

Doctors drink alcohol, too, you know. In the wine category, consumer tasting parties at vineyards, restaurants, and festivals is the standard tactic.

Voters in North Dakota overwhelmingly rejected a law last month that allowed banks to sell customer information without written permission. It’s surprising

So often real, progressive legislation that could benefit large numbers of Americans doesn’t become law because well-placed and well-financed corporate

Voters in North Dakota on Tuesday overwhelmingly rejected a law that allowed banks to sell customer information without written permission, according to news reports.

Government officials and activists are fanning the fire under tobacco marketing again. The struggle will play out over the next few years in court, in

Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year’s slowdown led

Don’t tell the PTA, but unless your product is alcohol, tobacco, or firearms, you might want to think about targeting kids. The children are our future