Search Results for: influencers

Perhaps the most telling image for consumer products marketers of the ’90s was captured the decade before, when a grass-skirted Sam Walton danced the

financial service providers such as banks and insurance companies court small businesses with the focus and attention of a first love. But even giants

A Southern California company is using direct marketing to bring the emerging practices of online buying, selling and even auctioning to the healthcare

Ever since I entered the advertising business (several months after writing that speech for Abe Lincoln), I’ve fought to keep abreast of terminology.In

viking Office Products, which has annual revenues of more than $1.8 billion, has built a large customer base of small companies by using a tried-and-true

Last-minute hearings on proposals that could seriously affect e-commerce in Europe have been described as a piece of street theater. And unless backstage

Two months ago, Delta Air Lines took its $100 million advertising account away from the agency that had sold it a campaign built around the slogan “On

NetworkWorld E-Mail Names IDG Communications List Services has been appointed as manager of this 65,000-name list. The file is build from the subscribers

Procter & Gamble will pay ad agencies based on product sales. Here’s how promo shops will get their payoff.Did you feel the earth shift on Sept. 15? That’s

Futurist Aldous Huxley once commented, “Words form the thread on which we string our experiences.” How right he was! Ultimately, all relationships are